Carmila have an ambitious goal: to reinvent the visitor experience in their shopping centres across France, Spain, and Italy by creating a vibrant and dynamic atmosphere. Its mission is clear: attract, retain, and convert visitors into loyal customers through a powerful drive-to-store strategy that seamlessly guides them toward retailers and partners.

To bring this vision to life, Carmila leverages Qualifio, a strategic ally that supports their engagement, loyalty, and conversion strategy. With the Qualifio platform, Carmila launch interactive campaigns that enhance the customer experience in their shopping centres, bridging the gap between physical and digital interactions.

carmila-campaigns

By using contests, quizzes, and event-driven campaigns, Carmila create an engaging journey for every visitor while collecting first-party and zero-party data to better understand their audience. With Qualifio, Carmila have been able to offer personalised interactions and build a stronger, more targeted connection with visitors over time.

By partnering with Qualifio, we have established a strong connection with our visitors. This close relationship with our audience is essential in transforming our shopping centres into true go-to destinations, not just for shopping, but for the unique experiences we offer.

Hélène Czarnecki Digital Marketing Manager @Carmila 

The results speak for themselves. In one year, Carmila achieved outstanding performance through their interactive strategy:

  • 561 interactive campaigns launched
  • 545,284 participations recorded
  • 170,839 unique participants, 89% of whom were new participants

These impressive results highlight the success of Carmila’s strategy in attracting and engaging an expanding audience.

In an industry where visitor retention is both crucial and complex, Carmila stand out with engaging gamified content. By leveraging interactive campaigns, both online and in their shopping centres, Carmila strengthen their competitive advantage, fostering a direct and lasting connection with visitors.

Discover how Carmila are using Qualifio to transform their centres, increase customer interaction, and optimise data collection with an innovative marketing approach.

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