Our 4 favourite interactive marketing campaigns of August

It’s that time of the year again: summer is slowly coming to an end! The days are getting shorter, meaning that the back-to-school and autumn vibes are starting to creep in. Before we turn the page, let’s enjoy the season’s final sparks of creativity. Our users took full advantage of these last sunny weeks to launch interactive marketing campaigns that captured the spirit of summer.

From playful contests to engaging games, brands showed once again that summer is ideal to engage audiences in fun and memorable ways.

And now, it’s time for our monthly tradition! Get ready to discover the top 4 interactive campaigns launched by our users to wrap up the summer season. 

Let’s dive in!

1. Mugler’s perfume match personality test

This summer, Mugler invited perfume lovers to discover their perfect match through an engaging personality test in the form of a battle. Participants had to choose between pairs of perfume characteristics to find out whether their ideal fragrance was Angel or Alien.

Before revealing the result, Mugler encouraged users to sign up with their email or mobile number to receive personalised offers and join the The Circle loyalty program, all while enjoying 15% off their first order. On the exit screen, participants discovered their fragrance match and were encouraged to take the test again. 

This was a great way to raise awareness about their two perfumes while collecting newsletter opt-ins, zero party data and boost sales.

2. Sandaya’s summer puzzle

To end the season on a high note, Sandaya teamed up with Zoomalia to challenge pet lovers with a dog puzzle. 

Players had to complete the puzzle as fast as possible for a chance to win a €100 Zoomalia gift voucher and a Sandaya weekend getaway. 

Participants had to fill out a form with their name and email address and could opt-in to Sandaya’s newsletter. 

This allowed the brand to collect valuable data while offering a fun, engaging experience to their audience. 

3. Klépierre’s ice cream “slice it!”

Can you beat the sun? Klépierre’s Allum shopping center decided to launch a fun “slice It” game challenging players to slice as many ice creams and Allum logos as possible in 30 seconds without touching the suns!

To make the challenge even more exciting, players had the chance to win one of five 500 kr gift cards, with a lucky winner drawn every week until August 11.

This initiative allowed the brand to collect valuable data while engaging their audience during the summer months.

4. Purina’s purr-fect freebie campaign

Who doesn’t love a freebie for their cat pal? This summer, Purina delighted cat lovers with a playful campaign that guaranteed a prize for every participant.

In the interactive campaign, users had to feed a virtual cat Purina’s FELIX Deli Moments snack. After this fun digital interaction, participants filled out a short form with personal details (such as name, email or postal address) to receive a free sample of the product!

Not only did this digital experience capture Purina’s audience’s attention and drive engagement. It also helped the brand identify new cat owners, expand their database, and strengthen their relationships with pet lovers.