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Studieshop.be is using Qualifio to attract Facebook fans

To get Facebook Fans, Studieshop.be uses interactive marketing and data segmentation.

Studieshop.be is a webshop through which high schoolers and school staff can buy schoolbooks and other materials to start a new school year. Not the sexiest item to target young people with, right? That’s exactly how Ivan Coeckelbergh, Managing Director, felt. He wanted to change the conversation and increase brand exposure by projecting a nice, “cool” image.

“We had just set up a Facebook Page in order to try and connect with our target group consisting of young people. Yet one issue remained: schoolbooks are only needed once a year. How to gain their attention and engage with them throughout the year?”

— IVAN COECKELBERGH, MANAGING DIRECTOR

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Qualifio is the leading interactive marketing and data collection platform, enabling businesses to easily create and publish viral interactions on websites, mobile apps and social media.Learn more



Roots in Brussels, work in Louvain-la-Neuve, Canada is my northern fling. Yoga doer, dog lover, intermittent runner. An aspiring digital generalist who’s always in pursuit of more shoes. Happiest with a pen and paper. Or, just give me a fireplace, like-minded friends, and a good glass of red. Now playing: The Lumineers, Betty Who, Hailee Steinfeld, Anya Marina and anything else that makes me feel free.

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