Qualifio is pleased to announce a partnership with ATEX, a worldwide technology company providing sofware and services to the media industry. They will resell the Qualifio platform under the branding “Atex engage” to its more that 1,000 media clients worldwide.
“We are pleased to bring a new product to market that supports companies in building brand and engagement,” said David Montgomery, Atex Chief Innovation Officer. “It signifies our move into the social media arena where knowing your audiences and understanding how to attract and retain them is key. Atex Engage will allow marketing teams to qualify audiences, boost online registrations, generate leads, and increase fan bases on Facebook, Twitter, and other social channels. Ad sales teams will be able to propose and manage new advertising packages that include measurable ROI. Content creation teams will be able to boost reader loyalty, increase engagement, generate additional page views, and encourage original user-generated content.”
“We are very pleased to collaborate with Atex”, said Olivier Simonis, Qualifio Co-Founder and Managing Director.
This agreement brings us the possibility to offer our solutions to a vast number of media companies in the world and brings an impressive worldwide sales and marketing force, as well as more than 30 years experience in bringing software to media companies. Our products are complementary; Qualifio perfectly fits into the product mix”.
Atex, headquartered in the UK with offices worldwide, is a leading technology company providing software and services for media-rich industries. It develops content management, advertising management and audience systems that enable companies to streamline operations and build multi-channel revenues. As a global company, it is committed to developing and delivering software products that are increasingly engaging, collaborative, targeted, contextually relevant, and available on demand.