Which day to choose for your wedding? Should you accept that job? Will you win your next case? To find out, nothing like a good-old horoscope! If astrology is successful, why not integrate a little bit of it in your marketing?
When it comes to astrology, there are two kinds of people. Those who tend to be logical and generally laugh at how predetermined our lives would be, should our horoscopes be accurate. And those who believe in the magic and want to know what the stars have in store for them… to the point where they see a connection between their astrological sign and their shopping habit, their lipstick color, or even their haircut.
For some brands, those predictions have become a trend they use as a marketing tool (we’re looking at you, Louboutin!) Also, in the media, many newspapers or websites still take care of this section.
So here at Qualifio, we believe there’s at least one good reason for loving horoscopes: they’re super easy to create and make up creative content to entertain your audience! Take a look at our demo campaign in this article and see for yourself:
- Pick your astrological sign
Create a horoscope in Qualifio
Using our Manager to create a horoscope only takes 3 steps. Easy-peasy!
- Create a new “Personality test” campaign
- Create a single question: “Pick your astrological sign”
- It all comes down to the “Exit” step > “Profiles of participants”, according to the following principle: each astrological sign matches a profile. Add the horoscopes directly into their matching profile, and that’s it!