New Virality step in Qualifio

Whatever your interactive content is, you must encourage people to share it with others if you want your campaign’s message to be received by as many people as possible. For instance, your objective might be to convince people to seek out more information about your products or services.

Simply put, you create a campaign and then members of your audience spreads the news to five friends, whom, in turn, spread the news to another five, and so on.

We understand the importance of virality. Which is why we have completely redesigned the Virality step in the Qualifio Manager.

Watch our video tutorial

In this main screen named “General content”, you can complete several fields with information (title, description, image, etc.) that will be used when people share your campaign. Of course, you also have the opportunity to add some more personality by customizing your sharing messages for each social media and each type of button.

As you can see on the screenshot above, there are three clear tabs for three different Virality features:

1. Social networks buttons

These buttons, when activated, will appear in the upper left corner of your campaign, no matter what step the participants are in. Which means that they can share your campaign at any given time. Select one or more of the following social networks: Facebook, Twitter, Google+, LinkedIn, or WhatsApp (mobile only).

What it will look like in your campaign:

2. Exit screen actions

These buttons, when activated, will appear in the exit screen of your campaign, and will allow participants to share your campaign. Select one or more of the following social networks: Facebook, Twitter, Google+, Pinterest, or WhatsApp (mobile only).

What it will look like in your campaign:

This feature enables great flexibility, especially on Facebook and Twitter: share the campaign itself and/or the result of it. E.g. if you’ve created a personality test, participants will be able to share their resulting profile; if you’ve created a quiz, participants will be able to share their score, etc.

And as always, you can encourage sharing through sponsorship mechanisms (or “incentivized sharing”) such as giving extra points or another chance to participants who share your campaign with their friends.

3. Email invitations

You can activate this feature to allow participants to share your campaign with their friends via email. Choose how many friends they can invite and how many extra points they can earn if they do so. You can also customize everything: the “Send to a friend” (or “Virality”) screen shown below, the invitation email sent to the sponsored, and even the information email sent to the sponsor when one of their friends plays the game!