The Kinepolis Group has been using Qualifio since last September to enhance its online communication, spread its content and increase participation of its fans and users creating quizzes, personality tests, forms, polls, surveys and more!
In France, the company has recently launched its “KineQuiz” alongside to actions related to film release. Other specific projects are scheduled in Belgium, Spain and France. Data collected on campaigns powered by Qualifio are directly pushed to Kinepolis’ Selligent platform, thanks to a custom development made by Qualifio to meet Kinepolis specific needs in this context.
Kinepolis Group was incorporated in 1997 and has been listed on Euronext since 1998. It has developed an innovative cinema concept that is now the industry standard. The group runs 35 multiplexes throughout Belgium, The Netherlands, France, Spain, Switzerland and Poland. Besides cinema activities, it is also active in film distribution, screen advertising sales, cinema property management, and the sale and installation of projection and sound equipment.The group welcomes over 20 million paying customers annually. The workforce is currently 2100 people strong.