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How we’re preparing for GDPR

Our commitment on the upcoming EU Data Regulation

The General Data Protection Regulation (GDPR) comes into force on 25 May 2018. UK Information Commissioner Elizabeth Denham has described the implications as “the biggest change to data protection law in a generation.”

At Qualifio, we’ve been working hard to prepare for GDPR. We want to ensure that we meet our legal obligations and that our customers’ data processing activities with us will be 100% compliant. We’ve been working with our teams and lawyers to figure out how to convert GDPR legal requirements into concrete actions, while still moving fast and building a great product. We’ve been asking lots of questions, and our customers have been asking us questions. In this article, we attempt to answer those.

Here’s an overview of what we’re doing to comply with GDPR at Qualifio and help our customers do the same:

Road to GDPR compliance with Qualifio

1. Taking new security measures

Security is a priority for us. We’ve taken robust technical and organisational measures to ensure we’re 100% compliant with all GDPR obligations. We’ve also been reviewing and updating our internal processes to ensure the right people have access to the right level of personal data. Finally, we’ve appointed two Data Protection Officers to oversee our GDPR implementation plan. If you’d like to know more, our security documents are available to customers on request.

2. Updating our contracts

As data processor, we’re required to sign a GDPR addendum or a DPA (Data Processing Agreement) with all of our customers to allow them to continue to lawfully collect data when the GDPR goes into effect. This is an ongoing process: our contractual contacts should have received it or will receive it soon.

3. Building new features: the GDPR Toolbox

Our teams are building a new set of GDPR-dedicated features, mainly to give DPOs and their teams full control over all operations linked to personal data in Qualifio Manager. With our trusted platform, they will be able to

  • easily delete or export an individual’s data upon their request at any time;
  • manage all privacy texts in one place;
  • configure their own data retention rules (automatic set up for deletion of personal data);
  • have total control on who is permitted to export a campaign’s data.

These features will be released in the coming weeks. You can already take a video tour of our upcoming GDPR Toolbox:

4. Providing free GDPR resources

If your business if preparing for GDPR, we know that it takes a lot of time and effort… So, we’ve created a GDPR website for our customers and potential customers. We hope you’ll find it helpful, especially with respect to your marketing and data strategies. The website includes a test to see assess your company readiness, a downloadable guide, Q&As on how Qualifio is preparing for the GDPR, as well as a news section. We will continue to update this website as we have more content.

5. Delivering custom GDPR-focused workshops

No matter what stage you’re at in your GDPR compliance journey, our team of experts are here to help you. We are working with our customers to make it easier for them to comply with the GDPR. During our GDPR Workshop, we will mainly share best practices and help you define a strategy in order to prepare for the GDPR. However, we recognize that one size does not fit all, so we provide tailor GDPR Workshops covering the topics that matter most to your organisation. Contact our team to discuss how we can help you prepare for the GDPR!

Book your workshop today


There is still more for us to do before May 25, 2018. Over the coming months, we’ll keep sharing details on our progress, and we’ll also keep helping our customers be compliant.

In the meantime, please don’t hesitate to reach out to us if you have any questions. Wanna discuss about GDPR, what we’re doing to tackle its challenges? Do you wish to address concerns regarding data security or your account in general? We’d be happy to kick off a conversation about it!

Further resources




What is Qualifio?

Qualifio is the leading interactive marketing and data collection platform, enabling businesses to easily create and publish viral interactions on websites, mobile apps and social media.Learn more

Roots in Brussels, work in Louvain-la-Neuve, Canada is my northern fling. Yoga doer, dog lover, intermittent runner. An aspiring digital generalist who's always in pursuit of more shoes. Happiest with a pen and paper. Or, just give me a fireplace, like-minded friends, and a good glass of red. Now playing: The Lumineers, Betty Who, Hailee Steinfeld, Anya Marina and anything else that makes me feel free.

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