Two of the most significant shopping events of the year are fast approaching: Black Friday and Cyber Monday. These are indeed the two most opportune events to boost your sales but also to collect customer data. That being said, you must come up with unique marketing ideas that will help you stand out from the crowd during this busy time of year, and make as many extra sales as you can.
In this article, we’re going to present you some of the most original marketing campaigns created by our users for Black Friday. Have a look, get inspired for your next marketing actions and if you want to discover more successful strategies to leverage this period, check last year’s article.
1. Ask your customers’ preferences
No matter your business, polls and surveys are great ways to get to know your audience’s opinions and preferences and gather valuable information. Once you’ve got your customers’ feedback, you can take advantage of it for your next marketing actions, exactly like Le Shop did. The Swiss online supermarket took advantage of Black Friday to ask its consumers’ opinions on its products via a battle. To encourage as many people as possible to participate, the supermarket offered delivery subscriptions via a draw among all participants.
2. Offer an incentive to connect
Get users to sign up for your marketing emails before Black Friday like the coffee brand Nespresso. The brand offered its shoppers the opportunity to be informed about its Black Friday promotions before anyone else by filling out a form with their email address. A campaign quick and easy to set up to attract interesting and interested prospects!
3. Make Black Friday last longer
Start your Black Friday marketing early like PromoFarma.com! The eCommerce launched an instant win campaign on its website for 12 days. Participants only had to enter their contact details and click on “Participate” to try to win one of the three daily prizes (vouchers, skincare products, sports watches, etc.). They instantly discovered whether they won! Finally, participants were encouraged to share the instant win on their social media.
4. Go for giveaways
Everyone loves surprises and especially during Black Friday. Think about what would delight your customers and be of value during this busy time of year. For Black Friday last year, UGC cinemas in France decided to offer free tickets and pop-corn to its audience via a jackpot. This type of interactive campaign features a machine slot that is automatically activated and stopped. Participants immediately know if they have won, depending on whether the three images in the machine are identical or not. UGC took advantage of the identification form to segment its participants by asking them their favourite UGC cinema — valuable information to personalise future communications.
5. Highlight your products in an original way
Black Friday is THE time of the year where you need to think out of the box to showcase your products and attract current and potential customers. To entertain its shoppers while having them looking at its products for a relatively long time, DoctiPharma created a memory game. The online pharmacy website invited users to match each product with its category as fast as possible. The prize for the fastest players: 4 wellness boxes. To validate their participation, users had to fill out a form with their data (first name, last name, email, date of birth, gender). The memory was published directly on DoctiPharma’s website and promoted via a banner on its homepage as well as through paid ads on social media.
1. The runner
With the runner game, you can customise everything! The scene, the protagonist, the obstacles, the music, etc. to match your brand’s image and colours. The goal is to run as long as possible and earn as many points as possible. It’s fun, engaging for your audience and it will help you increase the time spent on your channels.
Want to build your endless running game? Contact us.
2. The instant answer check
With the instant answer check, you can create quiz questions enabling participants to type in an answer which is validated instantly. Imagine, for example, a quiz where participants need to guess all the brands’ logos to be able to go to the next question. Or a quiz where participants need to find the name of your products, the price, or anything else thanks to clues. The perfect feature to make your quiz even more interactive and fun to complete.
Want to see how to use the instant answer check in your Halloween campaigns? Check out now our inspiration ebook with our haunted escape game!