Last week, we shared with you some of the most original campaigns created by our users in the entertainment sector. This time, we wanted to show you how companies in the banking and energy sectors, or in human resources are using interactivity to achieve their marketing objectives and keep their audience engaged. Let’s go!
1. Celebrate a collaboration like Keytrade Bank
Keytrade Bank and Horst, the association bringing together music, architecture and art, collaborated to create a new interview series. Their aim? To share their common philosophy of entrepreneurship and innovation. To celebrate the early stages of their collaboration, they decided to launch a contest allowing their communities to win a unique experience: DJ sets, dinner and show in an extraordinary location. To be one of the lucky winners and win one of the 45 duo-tickets, participants had to answer two questions and fill out a form with their details.
2. Boost your brand awareness like Hello Bank
Hello Bank!, BNP Paribas Fortis’ mobile bank, is one of the sponsors for the famous Belgian music festival Dour. They decided to launch a photo contest of the most beautiful tattoos, with festival tickets up for grabs. Participants had to share a picture of the tattoo of their dreams and vote for their favourite one. The prize? Two tickets for the ten participants with the most votes. An original way to promote its partnership with the Dour Festival while engaging their community and improving their brand image. And one last thing: to reach an even wider audience, Hello Bank! promoted their campaigns through paid ads on Facebook.
3. Launch a co-branded campaign like Bankia and Visa
For the second year in a row, Bankia launched together with the Spanish newspaper Las Provincias the musical contest “Jóvenes Talentos Musicales a Escena” [ndlr: Young Musical Talents on Stage]. The contest encouraged students to upload a 2-minute video of them playing an instrument. In the end, there were two groups of winners: some of them were selected by a professional jury to perform in a large auditorium in Valencia, and others were selected by the public votes and competed for different prizes.
Together with the Dutch magazine De Ondernemer, Visa launched the #geniaallokaal campaign [ndlr: #localgenius]. Their goal? To encourage local SMBs to share their ideas about future-proofing their business with €2,000 of online ad budget to be won. Before sharing their thoughts, participants had to fill out a form with their details (company name, size, website, etc.) — valuable information collected by Visa. To increase the campaign’s visibility and lead generation, VISA published an article on their website and bought native ads on different online Dutch magazines such as Emerce, Twinkle and Adformatie. Finally, the winners announced their victory on their channels and were covered by different local news websites, giving the campaign additional visibility.
For more examples from the banking sector, check out our e-book and discover 10 successful marketing campaign examples to help you keep your audience engaged and collect data.
1. Guide your prospects like Luminus
What is the right choice to make in terms of home insurance? This is not an easy question! That’s why the energy supplier Luminus decided to launch an interactive test published on their blog. Participants were asked to indicate what they wanted to cover in their home by clicking on different images. After completing the test, they found out the solutions that are best adapted to their needs, and were able to make the most of some exciting promotions immediately.
2. Raise awareness in your community like Engie
Engie Belgium wanted to raise awareness on the number of devices in standby that we have in our homes and help their community to learn how to identify them in order to limit their overall energy consumption. To do so, they launched a survey via their newsletter, asking recipients different kinds of questions. An easy-to-launch campaign, perfect to keep their community informed and engaged!
3. Promote your values like Luminus
How to talk about your year while making your country greener? For Luminus, by launching an eco-friendly campaign, “Start 2020 with dozens of eco-friendly gifts”. Participants had to watch a video and answer questions about Luminus’ year to try to win one of the gifts (electric scooters, solar-powered USB chargers, recycled shopping bags, etc.). In addition, for each participation, Luminus announced they would plant one tree in Belgium. The competition was published on a dedicated website and promoted via sponsored ads on Facebook.
1. Make your recruitment more interactive like RSC Anderlecht
The Belgian football club RSC Anderlecht used interactivity to recruit a new member for their team. Through a survey, they asked five questions to the applicants: name, email address, level of education, background, and they also asked them to upload their resume. The football club launched the campaign in English, French and Dutch and promoted it on several platforms, including on LinkedIn.
2. Think about your employees like Solidaris
To keep employees engaged, the mutual insurance company Solidaris created a photo contest that they published on their intranet. The idea? To gather a maximum of pictures of their employees and children to decorate their office for Christmas. A simple yet efficient and easy-to-launch campaign to give your team a smile.
3. Involve your team like Banque Populaire
Banque Populaire is a French group of cooperative banks. One of its regional banks asked their employees to submit their suggestions around the development of the next strategic plan via a photo contest. Employees could share ideas around three topics: customer relationship, cooperative spirit, and innovation. Collaborators were then asked to vote for the brightest idea. Among those having received the most votes, the project committee selected three ideas and presented them in the internal journal. In this way, employee engagement is about drawing on your employees’ knowledge and ideas to improve your business and be more innovative.
For more examples in the banking and insurance sector, check out our e-book ⬇