The Clermont Foot 63, which will be competing in Ligue 2 next season, face a range of new opportunities as well as major challenges with one of their primary goals being to boost engagement and retention of their fans. 

Football clubs must continually innovate to stay relevant and competitive in the face of fierce competition both on and off the field. To stand out and keep their fans loyal throughout the year, Clermont Foot 63 have chosen an approach based on enhancing customer relations, supported by a strategic use of the Qualifio platform.

Managing our relationship with supporters is crucial for building a solid base of loyal fans. Engaging them through various digital and physical channels is essential for maintaining a strong and dynamic presence, while also growing our database. With the Qualifio platform, we can now not only engage our fans but also retain them effectively.

Yvan Ducarre CRM & digital project Manager @ Clermont Foot 63

Thus, Clermont Foot 63 focus on retaining and engaging their supporters. But how does the club achieve these goals? And what is the strategy for maintaining constant engagement despite the challenges faced by football clubs? This is what you will uncover in this case study.

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