Christmas marketing campaign ideas: boost engagement and enrichment with our Plus calendar
Even if Christmas is still a few months away, it is never too early to start thinking about and planning your Christmas marketing campaign! The festive period is a golden opportunity for your brand to connect with its audience, boost engagement, and collect valuable first-party and zero-party data.
However, with so many trying to capture attention, standing out from the crowd can take time and effort. Traditional Advent calendars have always been a popular way to engage existing and potential consumers, making them a seasonal must-have. But with almost every brand launching their own version (digital or physical), making yours unique is a challenge.
So, how about taking your Advent calendar to a new level? This year, we teamed up with our talented Studio team to inspire your next Christmas marketing campaign. We came up with an exciting and exclusive new format — the Plus calendar, designed to help your brand make a lasting impression.
Do you want to discover more about it? Let’s go!
The Plus calendar: an innovative Christmas marketing campaign
The Christmas Plus calendar is more than a digital Advent calendar; it’s an interactive experience designed to engage your audience and build a deeper connection throughout the holiday season. Designed by our Studio team, this exclusive format includes:
- A fully customised Advent calendar with daily campaigns;
- A new system of rewards for your most engaged members;
- Various features to enrich your customer profiles.
Take a look at our example, where you’ll help Santa and his elves prepare for the big day 🎅 Each campaign highlights a different stage of the Christmas preparation process. Your mission is to assist them and earn points as you progress through each step.
This new Advent calendar format is designed to help you achieve a range of marketing goals, such as:
- Increased engagement rate: the Plus calendar is designed to boost daily interactions with your brand. Keep your audience engaged by offering daily opportunities to earn points and rewards through fun games and contests and actions such as signing up for your Plus calendar, subscribing to your newsletter, participating in daily campaigns and logging in the calendar daily.
- Data collection and enrichment: With the use of customisable forms, the Plus calendar allows you to better understand your audience while enriching their profiles in your database. Thanks to the integration with your SSO or Google and Facebook Connect, this data collection process is seamless and prevents form fatigue, ensuring an optimal user experience.
- Sales boost: Drive holiday shopping with our Plus calendar by offering rewards that can be redeemed with points earned from interacting with your brand. These rewards can include prizes such as exclusive deals, special products, and much more.
With the Christmas Plus calendar, your brand can create an unforgettable holiday experience that not only engages your audience but also drives results.
Note: To maximise your results even more, don’t forget to add a compelling CTA in the end screen of your campaigns to redirect participants to your e-commerce or website.
Are you curious about the different formats used in the calendar? Let’s explore them!
7 Christmas marketing campaign ideas to engage your audience
With Christmas slowly approaching, we imagined a campaign in which Santa and his elves are getting ready for the big day. Bring the festive spirit to your audience and invite them to take part in the holiday preparations through interactive games related to different tasks such as toy-making, tree decorating and much more.
Engage your audience throughout the season with those seven Christmas marketing campaign ideas ✨
1. Day 1: write your letter to Santa
As previously mentioned, quizzes are popular in marketing campaigns and offer endless possibilities. For your Christmas marketing campaign, why not reimagine this classic format as a letter to Santa that can be shared with friends and family?
Every Christmas season begins with a letter to Santa. On day one of our Advent calendar, participants need to write their own letters after choosing their favourite template. Once completed, they can choose between entering the recipient’s email address to send it directly to them or downloading the letter to deliver it in person!
This unique approach not only engages your audience but also provides valuable insights into their preferences, helping you collect data while increasing brand awareness.
2. Day 2: finish up your Christmas tree!
Speaking of quizzes and their endless possibilities, did you know you can add a fun twist to your campaign by incorporating images into your questions?
Decorating the Christmas tree is an essential part of the festive season. On the second day of our Plus calendar, let’s add some magic and help participants make their trees shine! In this Christmas marketing campaign, they must find the correct way out of the labyrinth to plug the Christmas lights to complete the tree.
Take a look at it and sign up for our demo Plus calendar to give it a try!
3. Day 3.1: Santa’s workshop
Are you looking to add a touch of excitement to your Christmas marketing campaign? A digital puzzle could be the perfect way to challenge your audience and capture their attention.
And if you’re looking to promote a new product range, don’t hesitate to incorporate those products into the puzzle image to ensure they stick in your audience’s mind.
After infusing homes with Christmas magic, it’s time to head to Santa’s workshop on day three! The new elf needs help to build his first toy — participants must solve a puzzle to help him complete it.
4. Day 3.2: the elves’ cheese feast
If you want a fun, user-friendly way to give out prizes or discounts while collecting newsletter opt-ins, the wheel of fortune is perfect! In marketing, instant win formats are highly popular as they let participants instantly discover if they’ve won.
What about incorporating a wheel of fortune into your future Christmas marketing campaign? The first three days of the calendar were very busy, and the elves needed a well-deserved cheese break before finishing their work! How does it work? Participants must spin the cheese-themed wheel to discover if they won a grand prize.
5. Day 4: fill up Santa’s sack
In a fast-paced world where grabbing and holding individuals’ attention is increasingly difficult, it can be a challenge to keep your audience on your digital platforms for an extended period. A fun way to achieve this goal is to launch a catcher game as your Christmas marketing campaign.
This format is available through our advanced format add-on, allowing you to create fully customisable arcade games effortlessly without needing any coding skills.
It’s the fourth day, and the elves have done a fantastic job wrapping all the toys. Do you know what that means? It is time to prepare for Santa’s big tour by helping the elves fill Santa’s sack! In this game, players need to catch all the toys while avoiding the unwrapped ones.
6. Day 5: Santa’s big delivery
Another advanced format you could incorporate into your Christmas marketing campaign to increase your audience’s time on your digital channels is the “smash it!“.
Choose your template and game mode (life or time) and create an exciting game in just a few clicks! Or personalise it with custom assets to fit your vision.
After five days of preparations, everything is ready for the big tour. It’s finally time to deliver those long-awaited gifts! Participants need to help Santa drop the gifts into the chimneys and be careful not to accidentally throw in any elves.
7. Day 6: Boxing day!
Everyone loves the anticipation of a scratch card — format available on demand via our Studio team — during the holiday season. Whether you’re a fan of the physical or digital version, they’re a fantastic way to captivate your audience.
A digital scratch card is another great option if you want to add another instant win format to your Christmas marketing campaign.
Now that you have helped Santa deliver his gifts, it is your turn to open yours! Scratch each gift box to find out if you won a prize!
How to get the Plus calendar? 📅
This is an exclusive format and will only be available during the Christmas season. You will be able to access it through our Studio team at the same price as a classic Advent calendar with two possible options:
- Option 1: You create the campaigns; the Studio team handles the portal.
- Option 2: The Studio creates the entire Plus calendar, with the portal and campaigns.
Are you interested in the Plus calendar or want more details about it? Reach out to our Studio team!
We’ve reached the end of our inspiration article and hope it sparked your creativity! Do you need more inspiration? Check out our past articles exploring the same theme! And if you’ve got another brilliant campaign idea not on our catalogue, contact our talented Studio team. Let’s brainstorm together and bring your vision to life! 🚀
