The best interactive marketing campaigns of February
Yes, time flies when you’re having fun and February is already behind us! This means: it’s time to look back at our favourite campaigns of last month. In this article you will find five creative campaigns that can inspire you to engage your community.
1. The love letter generator
Cinq Mondes, the natural cosmetics brand, launched a love letter generator to celebrate Valentine’s Day. The generator entitled “Share your positive thoughts dedicated to self-love” was a perfect campaign to address a few sweet words to your Valentine or your crush. ?
2. The wheel of fortune, pets special
For the launch of Uber Pet in Switzerland, Purina and Uber have teamed up to create a wheel of fortune promoting this novelty. They gave away many gifts for pets and discounts on future Uber Pet rides. By collaborating with Purina, Uber benefited from excellent visibility as they activated the campaign via an email sent to the entire Purina database in Switzerland.
3. The electoral quiz
Do you want to test your audience’s knowledge about upcoming elections? That’s how Antena 3, one of the largest TV channels in Spain, decided to engage their audience. Before the elections in Castilla y León, one of the autonomous communities in Spain, Antena 3 published a quiz with questions about the electoral program of each party.
4. The colourful puzzle
On their side, la DH, one of the main daily newspapers in Belgium, decided to launch a game to engage their community during the Carnival holidays. The game consisted of rebuilding a puzzle in a minimum of clicks to win one of the 100 Win For Life tickets. At the end of the puzzle, participants sent an SMS to la DH to confirm their participation and try to win the reward — an excellent way to engage users while collecting their data.
5. The promotional wheel of fortune
To promote two of their products, the cosmetics brand Kiehl’s created a wheel of fortune, allowing participants to win 100 duo packs of their products. The brand also took this opportunity to attract new prospects by collecting new newsletter subscribers via the campaign’s form.
Want to discover other inspiring campaigns created by our users? Discover our favourite campaigns of January!