The best interactive marketing campaigns of January

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And here we go again! Our users have started the year by launching loads of original and creative campaigns. We have made a selection of our favourite ones. Discover how they’ve used interactive formats in this first month of 2022.

1. The wheel of pleasures

The perfect campaign for Valentine’s Day, right? As the name suggests, the love shop espaceplaisir launched a wheel of fortune full of gifts to enjoy as a couple or alone. The shop accompanied the wheel with a form in which a newsletter opt-in was proposed — ideal to combine business with pleasure!

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2. The VIP campaign

What if your contests became a reason to subscribe to your newsletter? And what if they were also an excellent way to reactivate your inactive subscribers? Well, that’s precisely what the media group NGroup has done. Last month, the group sent to the subscribers of one of its radio stations an email entitled “Do you want to receive our contests?”. From now on, they will launch contests every Friday with fun games to play and nice prizes to win and only available for their subscribers.

Pssst! If you want to know how NGroup uses interactive content as a lever to generate traffic and qualify data, check out the success story we’ve written with them.

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3. The gourmet quiz

The famous ice cream brand Ben & Jerry’s imagined an original campaign to promote their products, without actually offering them. They created a quiz with questions about their “Cookie Dough” ice cream and were giving away 60 cinema projectors! The reason? So you can enjoy your movie AND your Ben & Jerry’s ice cream even more ?

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4. The sampling campaign

The sampling campaign is always a good idea to generate brand awareness, promote brand loyalty and increase your sales. For their new fragrance “Yes I Am Delicious”, Cacharel decided to give out free samples to promote it. To do so, they created a form via the Qualifio Engage platform. They asked for all participants’ contact information and if they wanted to receive their promotional communications. All participants had the choice to receive either the new fragrance of Cacharel or the perfume “Yes I Am Red”.

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5. The (teddy) bear hunt

The Luxurious Nirvana Spa decided to give away a spa day for two via a hidden object game. They hid a teddy bear all over their spa and asked participants to track him down by clicking on the image. Simple and efficient!

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Want to discover other inspiring campaigns created by our users? Discover our favourite campaigns of December!

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What is Qualifio?

Qualifio is the leading platform for interactive marketing and data collection. It allows you to easily create and publish viral content (quizzes, contests, surveys and 50+ other formats) to all your channels.Learn more