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first-party-data

Data collection

First-party data: definition and why is it important?

by Felicity Still

Data collection

In a cookieless world, why collecting first- and zero-party data is essential for brands

<img src="https://qualifio.com/wp-content/uploads/2021/12/anastasia-blog.jpeg" alt="" />

by Anastasia Babatzikis

Data collection

First Party Data Collection: a driving force for publishers in a post-GDPR digital market

<img src="https://qualifio.com/wp-content/uploads/2021/12/anastasia-blog.jpeg" alt="" />

by Anastasia Babatzikis

Data collection

What are Facebook’s first-party cookies for pixel?

<img data-src="https://qualifio.com/wp-content/uploads/2021/12/tabata-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img src="https://qualifio.com/wp-content/uploads/2021/12/tabata-blog.jpg" alt="" />

by Tabata Vossen

Product

The very first product release of 2017

<img data-src="https://qualifio.com/wp-content/uploads/2021/12/tabata-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img src="https://qualifio.com/wp-content/uploads/2021/12/tabata-blog.jpg" alt="" />

by Tabata Vossen

Engagement

Eggo Kitchen teams up with Tom Boon for their first Qualifio campaign

<img data-src="https://qualifio.com/wp-content/uploads/2021/12/tabata-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img src="https://qualifio.com/wp-content/uploads/2021/12/tabata-blog.jpg" alt="" />

by Tabata Vossen

Understanding your audience with reward programs

by Braulio

banner-blog-april-2024

Inspiration

Our favourite interactive reward programs of April

<img data-src="https://qualifio.com/wp-content/uploads/2023/10/josephine-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img src="https://qualifio.com/wp-content/uploads/2023/10/josephine-blog.jpg" alt="" />

by Joséphine Pollet

banner_blog_euro_2024

Inspiration

9 football marketing campaigns to boost fan engagement during competitions

<img data-src="https://qualifio.com/wp-content/uploads/2023/10/josephine-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img src="https://qualifio.com/wp-content/uploads/2023/10/josephine-blog.jpg" alt="" />

by Joséphine Pollet

banner-blog-use-case-groupe-seb

Engagement

Engagement, qualification, and personalisation: the 3 pillars of Groupe SEB’s marketing strategy

<img data-src="https://qualifio.com/wp-content/uploads/2023/10/josephine-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img src="https://qualifio.com/wp-content/uploads/2023/10/josephine-blog.jpg" alt="" />

by Joséphine Pollet