Our 5 favourite interactive marketing campaigns of December

First of all, happy New Year! We hope you enjoyed some quality time with family and friends and maybe indulged in a little too much festive food. December was a particularly strong month for our users, with campaigns that engaged audiences despite the holiday rush.

Digital advent calendars were the clear highlight, turning the countdown to the holidays into a daily touchpoint. By launching a new campaign each day, brands kept audiences coming back with interactive experiences, games, and surprises that rewarded repeat visits.

Which campaigns stood out the most? Let’s take a closer look at our favourite interactive marketing campaigns of December and what made them so effective.

1. Nyx Cosmetics: a calendar for makeup lovers

First up is NYX Cosmetics, who treated their audience with a digital advent calendar filled with exclusive offers and promotions.

Throughout December, each day revealed a new deal behind the Advent calendar doors, all linking directly to their website to make it easy for participants to shop and discover their products.

This campaign not only drove traffic and boosted sales but also kept their audience engaged throughout the holiday season, creating a daily moment of excitement and boosting brand loyalty.

2. French bee: a calendar for free spirits

Closing the year on a high note, French bee wrapped up the year with a playful Advent calendar.

Each day, participants had to answer a new quiz for a chance to win free plane tickets to one of the airline’s destinations. This daily engagement kept their audience engaged throughout the month, turning the countdown to the holidays into a fun and interactive experience.

The campaign allowed participants to win an unforgettable prize while keeping them engaged every day. At the same time, French bee collected valuable data about their audience, blending fun with a smart marketing strategy.

3. Mondial Relay by InPost: a calendar for a daily dose of surprise

Mondial Relay by InPost, invited their audience to explore a digital Advent calendar where each step was a “locker” hiding a special surprise. Users participated in campaigns like jackpots and gift giveaways, turning the countdown to Christmas into a fun, interactive experience.

Beyond keeping audiences engaged, this initiative also helped the brand boost their newsletter sign-ups, giving Mondial Relay an opportunity to grow their community.

4. Freeride World Tour: a calendar for snow enthusiasts

The 12 days of Freeride Advent Calendar kept participants on their toes with a different game each day, ranging from puzzles and quizzes to wheel of fortunes and jackpots. Each game was only available for 48 hours, creating a sense of urgency and encouraging daily engagement.

Participants could unlock daily giveaways featuring exciting partner brands like GoPro, Mammut, Therm-ic, and Biotherm, while the grand finale offered a pair of skis and boots. 

5. Courvoisier: a campaign to find your perfect Christmas drink

Courvoisier got into the holiday spirit with their personality test launched to raise awareness of their festive serves. Participants had to answer four questions to discover their ideal festive drink, from rich and indulgent to light and refreshing.

On the exit screen, the quiz revealed the perfect cocktail along with its recipe, and a link to  Courvoisier’s website for more recipes and a chance to sign up for their newsletter.

This interactive campaign combined fun and personalisation, keeping audiences engaged while driving website traffic, providing useful content, and growing Courvoisier’s community during the festive season.

From festive giveaways to interactive quizzes, December showed how creative and engaging digital campaigns can be. While calendars are a classic for the holiday season, this format can be adapted for all kinds of occasions, from Valentine’s Day and spring countdown to brand anniversaries and product launches.