10 interactive Black Friday marketing campaigns to boost engagement and conversion

The countdown is on! The most anticipated shopping event of the year is just around the corner — it is time to get your Black Friday marketing campaigns ready 👀 

While customers are preparing to make the most out of the year’s best deals, it’s also time for brands to take this incredible opportunity to engage their audience and boost their sales. If you are looking to differentiate yourself from the competition and create an unforgettable experience for your audience, a gamified marketing campaign is the perfect way to do it.

Get ready for this special event and check out our 10 Black Friday marketing campaigns crafted by our talented Studio team to spark your inspiration. From instant win formats to engaging quizzes or fun games, there is something for everyone! 

Let’s go!

6 Black Friday marketing campaigns using our standard formats

1. Rebus riddle: Black Fly-day

Are you looking to boost engagement and increase the visibility of your Black Friday marketing campaigns? The rebus format is the way to go! Not only will this format be a fun way to engage your audience, but it also is an excellent tool for collecting valuable data. And if you want to enhance participation, consider offering an enticing prize! 

Check out our example in which participants need to solve the emoji riddle to reveal the hidden dream holiday destination. Lucky winners will have the chance to win an all-paid trip to the destination for themselves and their family or friends!

2. The price is right 

Black Friday is all about low prices — and since everyone loves the excitement of scoring a great deal, it has become a key event in the shopping calendar! One thing is sure: some of the top-selling items during the event are techs and electronics.  

This year, for your Black Friday marketing campaigns, what about offering your audience the chance to win a fantastic prize? In our example, we decided to create a “price is right” game in which participants need to guess the exact price of the computer to win. 

This format will be a fun and engaging challenge for your audience as well as a unique opportunity for your brand to create meaningful connections with them.

3. Wheel of fortune: the glam roulette

In competitive and saturated markets, enhancing your visibility and collecting data is a challenging task. And one of the most effective ways to achieve both goals is with an instant-win game.

In our following example, we created a makeup-themed wheel of fortune where participants need to spin the wheel in order to win discounts or some exciting products. And here again, remember to add a compelling CTA on the exit screen to redirect your audience to your e-commerce site so they can check out your new collections or promotions.

4. The Black Friday battle

Building anticipation for Black Friday is crucial as it generates excitement and encourages shoppers to plan, ultimately driving more in-store and online sales. So, how about launching a battle game where your audience has to choose their favourite items to purchase on the big day? 

This is a great opportunity to enrich your database by collecting information about their preference, which will help you personalise your future communications. 

Once participants select their favourite items, you can send them a personalised email on Black Friday informing them about any discounts on those items. This creates a sense of exclusivity, encouraging them to shop with you!

5. Hidden object: decor hunt

Another essential thing to remember when thinking about your Black Friday marketing campaigns is that they are not only about boosting your sales. It is also a great opportunity for your brand to make a lasting impression. By engaging customers in creative ways, you can build stronger connections and enhance brand loyalty, ensuring that you stand out from your competitors.  

For Black Friday, engage your audience with an original hidden object contest. Take a look at our example in which participants need to find the hidden vase in the living room to win an item from the new collection of a furniture and home accessories brand. 

6. Gift guide: the gift matchmaker

With Christmas around the corner, Black Friday isn’t just the ideal moment to get interesting deals for yourself — it’s also an excellent chance to get a head start on your Christmas shopping! 

Finding the perfect gift for loved ones can be tricky, which is why launching a holiday gift guide is always a brilliant idea. Check out our example in which participants must answer questions to discover the ideal gift for their friends and family. Don’t forget to add a CTA on the exit screen to redirect them to their personalised selection on your e-commerce!

This approach not only makes their shopping experience more enjoyable but will also be an opportunity to enrich your database. 

4 Black Friday marketing campaigns using our advanced or Studio only formats

1. Scratch card: coffee scratcher 

It’s no secret that Black Friday is one of the year’s best moments to boost your sales. One of the most effective ways to achieve this goal is to consider integrating an instant-win format into your Black Friday marketing campaigns.

Let’s face it: shopping can get pretty tiring after a few hours! That’s why we’ve designed a unique scratch card to offer a little treat to shoppers and coffee lovers (format exclusively available upon request through our Studio team). The concept is simple: participants must scratch the mousse out of the coffee cup to discover if they won a discount! 

This is a great opportunity for brands to boost their in-store sales and engage their audience. If you aim to increase online sales, you can easily add a CTA on the exit screen that redirects participants to your e-commerce site, where they can use their discount code or explore ongoing promotions.

2. Obstacle run: Black Friday rush 

Today, most consumers decided to do their Black Friday shopping online, enjoying the convenience of browsing from home. However, for brands looking to boost in-store sales, implementing an engaging campaign is necessary. Make the most of your Black Friday marketing campaigns and offer your audience exciting promotions and a special interactive experience to encourage them to visit your physical stores. 

Explore our obstacle run game in which players need to catch as many coins as possible while avoiding the other shoppers. This format is included in our advanced formats add-on, a collection of gamified formats that you can access on top of your Qualifio licence.

Good luck! 

3. “Smash it!”: hit the deals!

Do you want to boost your Black Friday marketing campaigns? Try a “smash it!” game to engage your audience and add some fun! 

This format is also part of our advanced formats add-on and will also be a great way for you to increase the time your audience spends on your digital channel.

Now it is your turn to play! Try our Black Friday game, in which players need to hit as many discounts as possible while dodging the price increases to win 30% off their next online purchase. 

4. Catcher: catch the goods

Another advanced format that you can use to spice up your Black Friday marketing campaigns is our catcher game. The concept is simple: participants need to catch as many objects as possible in a timeframe or until they run out of lives.

And since everyone loves a good challenge, what about launching a special one for Black Friday with some great discounts to win? 

This will be a fun way to engage your audience and increase the time they spend on your digital channel.

We hope our Black Friday marketing campaigns have sparked your creativity and left you with a taste of the upcoming deals! If you need more inspiration, don’t hesitate to look at our past articles on the same topic. Do you have an amazing campaign idea but can’t find it in our catalogue? Reach out to us, and let’s bring it to life!