Reward your customers for sharing their data and engaging with your brand recurrently.
What are reward programs?
A reward program is a marketing tool that incentivises your audience to interact with your brand and share their data regularly.
On Qualifio, reward programs are hosted in member portals, websites where members can earn points through various interactions and exchange them for exciting rewards.
Here’s how it works:
1. CREATE A MEMBER PORTAL
Embed campaigns and content in a digital space where your audience remains connected to your brand after logging in once.
2. SET UP YOUR REWARD PROGRAM
Define actions that members can perform to collect points and offer attractive rewards in exchange for them.
3. COLLECT DATE AND ENGAGE
Generate member engagement and collect their data as they recurrently interact with your portal in search of rewards.
Member portals: where reward programs live
Build a member portal and offer your audience a place to engage with your brand recurrently.
Customise your portal to match your brand’s identity, and decide what members will see when they log in.
Embed Qualifio campaigns and relevant branded content within your portal—no technical skills are required.
Enable member sign-up and log-in via SSO, keeping track of each member’s interactions with your portal and enriching their data profiles after a single log-in.
Easily modify your portal with an intuitive drag-and-drop interface and a collection of widgets and blocks: leaderboard, reward catalogue, member level, and more!
Setting up your reward program
Define how members can earn points:
Sign up for your reward program and return daily.
Participate in Qualifio campaigns or share their data.
Read or watch content embedded in your portal.
Refer a friend to your reward program.
Subscribe to your newsletter.
Offer exciting rewards that members can exchange their points for.
Whether they’re samples, discount coupons or free services, incentivise members to engage with your portal recurrently as they attempt to collect enough points for their rewards.
Choose one or more currencies.
These will represent the points that members collect in your program.
Establish a level system.
Offer better rewards at higher levels, encouraging members to interact further with your portal to earn points.
Hear it from Qualifio users
Our reward program keeps our supporters engaged by offering them chances to win exclusive experiences such as an exclusive tour of the locker room or a pre-match warm‑up on the sidelines. These special moments are key to deepening our bond with them and boosting their loyalty.
Moulinex’s reward program has significantly strengthened connections with our consumers. Some are even logging in daily to explore new offerings, showcasing ongoing engagement and enabling us to enhance our current database.
Daphné Roux, CRM Project Manager @ Groupe SEB
Explore Qualifio’s reward programs
Discover how reward programs can bring your audience closer than ever to your brand.
Inspiration
How an FMCG company can get closer to consumers thanks to a custom program
Anastasia Babatzikis
Inspiration
How a football club can boost revenue thanks to fan engagement and loyalty
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Inspiration
How a news media can boost revenue thanks to reader engagement and loyalty
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