Good morning (or afternoon) everyone! Can you believe we already wrapped up the first month of 2025? 😱 Time flies, and it is now the moment to explore our 7 favourite interactive marketing campaigns of January.
Brands have wasted no time kicking off the year with creative and engaging campaigns to collect valuable first-party and zero-party data.
Are you ready to explore the best of the month? Let’s dive in!
The forms
1. Le Parisien’s ballet contest
Who hasn’t heard at least one of the iconic melodies from the beloved Swan Lake ballet? Every winter, ballet troupes across France bring this timeless performance to life, and passionate fans rush to grab seats before they sell out.
This year, the French media, Le Parisien, decided to surprise their loyal audience by launching an exclusive contest for their “Club” members (their subscribers) using our form.
The idea was simple: participants had to fill out a form with information such as their email, phone number, and postal address for a chance to win two tickets to see Swan Lake live on stage.
A fun way to engage their audience and collect data while treating them to an unforgettable experience!
2. Warner Music Spain’s musical contest
With new music dropping daily, it can be challenging for record labels to stand out and promote a new single or album. So, how can you engage your audience and boost visibility? By launching an exciting contest!
This month, Warner Music Spain launched an exciting contest using our form format to promote Léo Rizzi’s latest album, “Pájaro azul”. To enter, participants simply filled out a form to get a chance to win a signed guitar from the artist. They were also given the opportunity to purchase the album directly through a link to an e-commerce site.
Not only did this campaign help drive album sales, but it also allowed Warner Music Spain to collect valuable data and newsletter opt-ins.
The quizzes
1. Purina’s educative quiz
To help our furry friends live their healthiest, happiest lives, it’s essential to recognise the impact of feeding habits and educate pet owners on proper nutrition. That’s why Purina launched two interactive quizzes designed to raise awareness and provide guidance on dog and cat nutrition.
Participants had to answer a series of questions regarding their pet’s feeding habits and received advice after each answer. A form was displayed at the end of the quiz before they could access their final score.
This initiative not only engaged Purina’s audience but also enabled the brand to collect valuable data, including email addresses, pet details (number, birth date), and newsletter opt-ins.
2. Nespresso’s movie quiz
Le Parisien wasn’t the only brand treating their loyal audience this month. Nespresso also decided to show some love to their most dedicated customers by launching an exclusive quiz contest, available only to Ambassadors (being a part of the Nespresso community for 11 years or purchasing 900 capsules or more in a single year).
How did it work? Participants answered questions about Nespresso and their Ambassador loyalty program, as well as a subsidiary question to test their knowledge of the brand. Those who answered correctly had the chance to win tickets to the prestigious Oostend Film Festival. A creative way to reward loyal customers while creating excitement and engagement!
More formats
1. Club Employés’ fun memory game
Kicking off the year with strong audience engagement can be tricky, especially when many brands try to achieve the same goal. So, what’s the secret to standing out? A gamified marketing campaign!
That’s what Club Employés did this month by launching an interactive memory game. Participants had to match pairs for a chance to win a brand-new Bluetooth speaker — a fun and engaging way to grab their audience’s attention.
2. Freeride World Tour’s rider vote
January marks the start of an exciting snow sports season, and what better way to kick it off than with the Freeride World Tour (FWT) competition at Baqueira Beret in Spain. While professional judges will be judging the riders, FWT found a clever way to engage their audience and collect newsletter opt-ins.
They launched an exciting voting campaign where participants could show their support by voting for their favourite rider. To make it more exciting, one lucky voter had the chance to win an exclusive event t-shirt signed by the four competition winners.
Our users loved it 🤩
As the excitement of the holidays fades, January’s cold weather and long nights lead to the arrival of Blue Monday. To combat the winter blues, SNCB launched a special calendar inspired by our Christmas 2024 campaign, Panic at the Factory, to engage their audience and offer them daily moments of fun.
Each day, participants could take part in a new campaign to help Ziggy the penguin solve an exciting mystery with a clue displayed on the exit screen to help their investigation. Finally, the first 40 detectives to solve it had the chance to win two train tickets of their choice!
Curious to learn more about our Panic at the Factory adventure? Check out our article on the topic and get inspired for your next action!
