We’re already halfway through summer! Whether you’ve just returned from a well-deserved break, are currently soaking up the sun, or still counting down the days, we hope you’re enjoying everything the season has to offer. One thing’s for sure: our users didn’t take a break from creativity and launched amazing interactive marketing campaigns in July.
From a wheel of fortune to a fun puzzle or an original personality test, brands once again proved that audience engagement and data collection don’t take a vacation.
You guessed it, it’s that time of the month again! So wherever you’re reading us from, grab your favourite drink, get comfortable, and let yourself be inspired by the top 5 interactive campaigns launched by our users this month.
Let’s go!
1. NYX’s starter pack personality test
Ready to find your perfect summer look? NYX invited their audience to discover their ideal summer starter pack through an original personality test focused on their FAT product range.
Participants had to answer questions about their holiday preferences to discover which FAT product suited them best. On the exit screen, NYX presented the recommended product with a compelling CTA redirecting users to their e-commerce, making it easy to shop their perfect match.
This campaign not only boosted product visibility and sales but also helped the brand collect zero-party data, giving NYX insights into their audience’s preferences to personalise future offers.
2. La Costeña’s spectacular puzzle
To spice up their summer marketing, Mexican food brand La Costeña, famous for its canned and preserved products, launched a puzzle contest where players could win two double passes to the musical “Malinche.”
To participate, users had to complete the puzzle and share details such as their email and postal addresses, as well as their product preferences. This allowed La Costeña not only to boost audience engagement but also to enrich and segment their database, gaining deeper insights into customer tastes and behaviours.
3. Nescafé’s summer wheel of fortune
Festival season is a great period to engage your audience, especially when you’re offering them a chance to win tickets! This year, Nescafé kicked off the summer with a wheel of fortune, inviting participants to spin for a chance to win festival tickets or a refreshing Nescafé iced coffee package.
This instant-win format was a great strategy to increase their engagement rate, as players found out immediately if they’d won a prize. It was also a smart way to collect newsletter opt-ins and data about users’ coffee preferences, as they had to subscribe to the newsletter to access the campaign.
4. TotalEnergies’ football jackpot
This summer, TotalEnergies proudly celebrated women in sport as the main sponsor of the CAF Women’s Africa Cup of Nations (WAFCON). They launched an engaging jackpot campaign to mark the occasion.
Participants had to activate the slot machine to instantly discover if they’d won exclusive WAFCON goodies, including jerseys, caps, hand fans, and more. This interactive format was designed to engage fans, boost participation, and collect valuable first-party data, helping TotalEnergies connect with their audience in a dynamic and meaningful way.
5. Attitude Manche’s adventurous culture quiz
To promote the territory in a fun and engaging way, Attitude Manche (the agency dedicated to promoting the Manche department) decided to launch a fun and educational quiz.
How did it work? Participants had to answer a series of questions to test their knowledge of the region’s history, culture, and local treasures. At the end of the quiz, users had to fill out a short form including their email address, connection to Manche, and occupation. They also had the option to subscribe to the newsletter.
To boost participation and the engagement rate, Attitude Manche offered one lucky winner an unforgettable 3-day sailboat trip for six people on the Manche coast!
A great way to showcase the region, engage participants, and collect valuable first-party data.
Looking to boost your autumn marketing? Find your next campaign idea and discover expert tips to help you achieve your goals and make this season a success.
