Our 4 favourite interactive marketing campaigns of September

September is already gone, and with it comes autumn with a mix of cosiness and spooky vibes! As students settled into the new school year and we all got back into our routines, brands got creative in capturing attention and collecting valuable first-party and zero-party data.

From playful quizzes to personality tests and interactive games, last month’s campaigns proved that engagement is all about timing, imagination, and a touch of seasonal spirit.

Are you ready to see which campaigns stood out in September? Let’s jump into our top picks!

1. Nuevo Centro’s back-to-school wheel of fortune

To celebrate the start of the new school year, the Spanish shopping centre Nuevo Centro invited visitors to test their luck with a fun wheel of fortune. Participants had to spin the wheel for a chance to win a €50 voucher to spend at any shop in the centre (turning back-to-school shopping into an interactive and rewarding experience).

This initiative allowed the centre to engage their visitors while collecting valuable data such as their email addresses and phone numbers. It’s a perfect example of how gamification can turn seasonal campaigns into experiences that are both fun and highly effective.

2. Kérastase’s hair perfume quiz

Ever wondered what makes a hair perfume truly irresistible? Kérastase invited users to find out with an interactive quiz, turning product discovery into a fun and playful challenge. Participants answered a series of questions that guided them through the perfume’s unique layers, creating an immersive and memorable experience.

After completing the quiz, users could fill out a form to opt-in to the Kérastase newsletter and unlock an exclusive offer, sharing valuable information that will help the brand grow their database.

The campaign stood out for its ability to engage users while creating a memorable connection with the brand. By combining interactivity, education, and a touch of luxury, Kérastase transformed a product launch into a captivating experience that resonated with beauty enthusiasts.

3. Moulinex’s vitamin “slice it!” game

Who knew back-to-school shopping could be this juicy? Moulinex brought a playful twist to the season by launching a campaign created with our new format the “slice it!” game in their reward program “Bons plats bon karma”. How did it work? Participants had to slice fruits on a virtual cutting board in order to win as many points as possible.

At the end of the game, players received a 30% discount on Moulinex’s back-to-school selection of kitchen appliances, along with points added to their reward program profile. They were also redirected to the selection by a compelling CTA in the exit screen, making shopping faster and more convenient.

By combining entertainment and exclusive discounts, the campaign not only boosted their sales but also strengthened engagement with program members, making them feel rewarded and valued.

4. Vichy’s personality test giveaway

Vichy kicked off the back-to-school season with a fun and engaging personality test, designed to help participants discover the skincare routine that best suits their needs. By answering a series of questions about their preferences and main skincare concerns, users received a personalised recommendation while entering a draw for a chance to win Vichy products for a full year.

This interactive campaign not only offered participants a memorable and personalised experience but also enabled the brand to collect newsletter opt-ins and valuable data about their audience’s preferences and skincare concerns, helping tailor future communications.

Do you want to find out which event you can leverage for your next marketing campaign? Download our 2026 marketing calendar now! With over 380 key dates and campaign inspirations, you’ll be ready to plan the rest of the year like a pro 🏆