Introducing the Qualifio Academy: your guide to mastering data collection
Learning a new platform doesn’t need to be overwhelming.
While Qualifio is built with user-friendliness in mind, the wide range of data collection features and interactive marketing formats can take time to explore.
To make interactive marketing and data collection easier for our users, we’re launching the Qualifio Academy: a learning space designed to help you explore Qualifio’s capabilities through short video guides, quizzes, and engaging challenges.
Whether you’re just starting on the platform or looking for new features and formats to take your campaigns to the next level, the Qualifio Academy offers bite-sized learning units that you can discover at your own pace.
What is the Qualifio Academy?
The Qualifio Academy is an integrated learning space built inside the platform. Its learning units are organised into three sections (Create, Collect, and Analyse), so you can easily find content that matches your current interests.
Each learning unit includes:
- A short video focused on a feature or interactive marketing format
- A quick quiz to reinforce what you’ve learned
From building your first interactive marketing campaign and selecting the correct format, to understanding the data you’ve collected and exporting it where needed, the Qualifio Academy is an on-demand guide to making the most of Qualifio.
Why have we built the Qualifio Academy?
Qualifio is built to help marketers understand their audiences by collecting first- and zero-party data. It’s essential that every user can navigate the platform confidently and make the most of the features and formats that support their unique marketing goals.
With its self-learning approach, the Qualifio Academy complements our existing support ecosystem, which includes:
📹 Onboarding and product update webinars
🙋 Help Centre articles with FAQs
🎟️ Live support through our ticketing system
The Qualifio Academy provides users with a self-paced, gamified learning resource that bridges the gap between basic onboarding and advanced platform usage, enabling them to progress confidently, regardless of their current stage in the journey.
How does the Qualifio Academy work?
Learning should be both practical and enjoyable, and we’ve taken this into account while building the Academy. Here’s what you can expect inside the Qualifio Academy:
- Three thematic sections: Create, Collect, and Analyse.
- Multiple learning units: each includes a short video and a quiz to test what you’ve learned.
- A point system: earn points for all your interactions within the Academy.
- Three thematic challenges: take on one challenge per section and grab booster points.
- Certification: gather 1,000 points to unlock the final Certification Challenge.
Watching videos, taking quizzes and challenges, sharing your feedback, and even creating Qualifio campaigns will help you collect points. Strive to unlock the Certification Challenge as you learn, and complete it to become a certified Qualifio user. You can always revisit any of the learning units you’ve completed 😉
Why mastering Qualifio pays off
The more you explore Qualifio’s features and formats, the more tools you’ll have for your campaigns, allowing you to tailor them to the specific marketing objective you have at any given moment. Discover new ways of using Qualifio, helping you to:
- Create more engaging campaigns: explore our range of interactive marketing formats and design attractive experiences.
- Segment your audience effectively: discover the ins and outs of forms, opt-ins, and data collection campaigns to help you gather the data you need from your audience.
- Leverage campaign analytics confidently: learn how to access and export your campaign results, and track the data that matters to you.
Supporting your every step
The Qualifio Academy is part of our ongoing commitment to empower our users through knowledge.
With a platform built for use without technical skills and a support system ready to help, the Qualifio Academy arrives now as the ideal resource for marketers looking to leverage the full power of interactive marketing campaigns and data collection.
Whether you’re a beginner or a seasoned Qualifio user, the Academy will surely have lots to offer. Have you checked it out yet? 👇
