The summer campaign by EXKi!
Exki is back with a great summer action! In June we had the chance to discover their great campaigns for Organic Week. They are back with their “Summer Games”!
An easy concept: Summer is back, let’s have fun with a few summer games base on 3 values that sound a lot like EXKi.
“Summer, Fruits & Fun”
No contest nor other incentives for the participants, Exki is just doing it to engage with its audience. They just want that their followers enjoy spending some (good) time on Exki’s Facebook page.
On a Qualifio’s point of view, we can notice some smart moves :
- The use of a Facebook Connect, with the option “Do not display form if form is already completed” so the user doesn’t have to fill it in multiple times.
- The use of engaging variables at the end of the campaign
- Display of the scores as an incentive to beat the best scores
- The use of a Calendar format to display all the games on the welcome screen
Well done Exki 🙂