Battle, survey, memory, calendar, team selection: let’s have a look back at the interactive marketing campaigns that inspired us this November. Because you can create fun and engagement too, without losing sight of data collection. 😉
1. MTV Uutiset’s swiper
MTV Uutiset, the Finnish TV channel for entertainment, sport and news, launched its first interactive campaign this November! On a dedicated website section to the show “Dancing with the Stars”, the TV channel published a quiz entitled “Who has already won the show?” in a swiper format. The game, integrated via an iframe on the page, invited users to “swipe” to the left or right to answer the question asked.
At the end of the quiz, participants had the opportunity to share the swiper on their social networks or to invite friends to participate. A fun and interactive campaign easy to set up!
2. Version Femina’s survey
Every year, the magazine version Femina organises the Femina Solidarity Prize, rewarding the action of charities and the commitment of the women who represent them. On the occasion, the magazine created a survey published on its website, inviting its readers to vote for the one whose action they wanted to support.
Participants were then automatically entered into a draw to win one of the 150 Femina Version bath towels.
3. PSG’s team selection
During the match between Paris Saint Germain and Bruges, the French club launched a campaign inviting participants to guess the composition of the game. Those who correctly guessed the 11 selected players received a FIFA 20 game. People wishing to participate in the draw had to enter either by using their existing PSG credentials or by creating a PSG account. A good way to develop its community! The game was published on a dedicated mini-site, in the colours of PSG’s site, and promoted via the club’s social networks.
Want to know more about their marketing actions? Discover PSG’s advent calendar.
Black Friday interactive campaigns
1. DoctiPharma’s memory
On the occasion, the online pharmacy website DoctiPharma created a memory inviting Internet users to match each product with its category as fast as possible. The prize: 4 wellness boxes to win. To validate their participation, users had to fill out a form with their personal data (first name, last name, email, date of birth, gender). Interesting information to use for next campaigns!
The memory was published directly on DoctiPharma’s website and promoted via a banner on its homepage as well as through paid ads on social networks.
2. Le Shop’s battle
The Swiss online supermarket Le Shop took advantage of Black Friday to ask its consumers’ opinions on its products via a battle. To encourage as many people as possible to participate, the supermarket offered delivery subscriptions by drawing lots from all participants.
3. Nespresso’s form
The Nespresso brand, for its part, offered its Internet users the opportunity to be informed about its Black Friday promotions before anyone else. To do this, they only had to fill out a form with their email address. A campaign quick to set up and that attracts interesting and interested prospects!
4. EasyToys’ calendar
Finally, the online webshop EasyToys created a calendar from November 15th to 28th revealing discounts, gifts and interactive games, day after day. The campaign was promoted via the brand’s newsletter and on the homepage of their website.
Want to discover other examples of original and inspiring digital interactive campaigns? Take a look at the best campaigns of October.