Qualifio is excited to take gamification to the next level with custom marketing games. Since July, the Qualifio team has been developing new games for its customers that can be fully personalised to fit their brand’s identity. We added first to our catalogue the endless runner game*, consisting of jumping and sliding under obstacles. A few months later, the runner was joined by the catcher game*, a game where items fall from the sky and the objective is to catch them. Today, we are currently building a new game that will be released soon, we have named Repeat it!*. It’s a memory game where participants must follow and repeat sequences of images and sounds.
And, that’s not all! Qualifio opens its doors to third-party games. Our users can now integrate third-party games (i.e. games that aren’t part of the Qualifio catalogue) in the usual Qualifio campaign framework; fantastic isn’t it? It means they can keep their standard forms and integrations to have complete control over their data. As our Head of Product, Olivier de Lamotte, says so well: “everything in the campaign remains the same, but you have this exciting new capability to plug your games into campaigns.” For example, in the campaign below, the electrical retailer Currys PC World used the usual Qualifio campaign framework (screen n°1) and integrated a third-party game developed by an agency (screen n°2).
Since their launch, the runner and catcher games have been trendy! In this article, you’ll discover the first runner and catcher games we have built together with our customers, in line with their brand’s universe. We have selected our favourite ones and we think you’ll love them ?
*These are all premium games, not included in Qualifio’s standard subscription package. If you want to build your own, contact us!
Our favourite runner games
1. AS Monaco’s runner
For the festive period, the French football club AS Monaco challenged its users to catch as many balls as possible and avoid the tires. Participants had to do their best for a chance to win exclusive Christmas gifts each week. The club was also giving great visibility to its sponsors, thanks to their logos displayed in the runner background.
2. Dr. Oetker’s runner
Dr. Oetker created a runner game for back-to-school, in which participants had to catch as many pizzas as possible. The prizes? A year of free pizzas and discount vouchers. A fun and engaging game for its audience, ideal for increasing the time spent on its channels.
3. Bonnier’s runner
The media group Bonnier News wanted to launch a pure engagement campaign for its advertiser Emmentaler AOP Switzerland. The group decided to build a runner game with our Studio team and used the Swedish influencer Edward Blom’s image. Participants were challenged to catch as many Swiss cheeses as possible while avoiding cows and milk pitchers. They were then encouraged to share their results on Facebook or Twitter and invite friends to beat their score.
Our favourite catcher games
1. Prisma Media’s catcher
For its magazine NEON, the French group Prisma Media decided to launch a “love machine” in partnership with Passage du Désir and Lelo stores. The concept? Participants have 30 seconds to catch a maximum of sex toys. The prize? Clitoral stimulators and boxes full of sex toys.
Why do we love this catcher? It’s the ideal Valentine’s Day campaign, highlighting in an original way partners’ products and bringing visibility to the NEON magazine.
2. betevé’s catcher
In Spain, children are not writing letters to Santa Claus to ask for gifts but to one of the Three Kings, or Three Wise Men. The Spanish media betevé decided to build a catcher game for the youngest of its audience in which participants had to help Omar deliver all the letters to the Three Kings. A pure engagement campaign encouraging users to don’t forget to write their letters.
3. Dreamland’s catcher
To celebrate its Belgian toy webshop’s tenth anniversary, Dreamland decided to launch a catcher published on its website. Participants were invited to play for a whole weekend to win a discount of 10% on their order. They had to catch a maximum of gifts and avoid the bombs so as not to lose their two lives.
Want to build your own custom marketing games? Contact us and let’s start building your next game together!
