From 7 July to 29 July 2018, the 105rd Tour de France will be on everyone’s lips. It’s one of the most watched sporting events in the world, with forty-four sponsors and partners, 14 million promotional items and, above all, hundreds of thousands of conversations generated on the web.
As for many others important events, there are many ways to ride on the Tour de France wave. Those are not exclusive to sport-related websites: a lot of brands can use this opportunity to generate conversations, animate their audience, showcase products and grow trafic on their digital channels. Discover a few suggestions for campaigns that you can create easily in this ebook.