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Digital campaigns ideas for Le Tour de France

From Saturday 2 July to Sunday 24 July 2016, the 103rd Tour de France will be on everyone’s lips.

It’s one of the most watched sporting events in the world, with forty-four sponsors and partners, 14 million promotional items and, above all, hundreds of thousands of conversations generated on the web.

As for many others important events, there are many ways to ride on the Tour de France wave. Those are not exclusive to sport-related websites: a lot of brands can use this opportunity to generate conversations, animate their audience, showcase products and grow trafic on their digital channels. Discover a few suggestions for campaigns that you can create easily in this ebook.

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Roots in Brussels, work in Louvain-la-Neuve, Canada is my northern fling. Yoga doer, dog lover, intermittent runner. An aspiring digital generalist who’s always in pursuit of more shoes. Happiest with a pen and paper. Or, just give me a fireplace, like-minded friends, and a good glass of red. Now playing: The Lumineers, Betty Who, Hailee Steinfeld, Anya Marina and anything else that makes me feel free.

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