Digital campaign ideas for Le Tour de France

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From the 6th to the 28th of July 2019, the 106th Tour de France will be on everyone’s lips. This year, the big start will be in Brussels on the occasion of the 50th anniversary of Eddy Merckx’s first victory.

The Tour de France is one of the most popular sporting events in the world. With 44 partner sponsors, 14 million advertising objects and, above all, hundreds of thousands of conversations generated on the web, you will have to seize the opportunity.

As for many other important events, there are many ways to ride on the Tour de France wave. Those are not exclusive to sport-related websites: a lot of brands can use this opportunity to generate conversations, animate their audience, showcase products and grow traffic on their digital channels. Discover a few suggestions for campaigns that you can easily create in this ebook.


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