Have you planned your campaigns for Easter & Spring yet?
Both will be here before you know it! But no worries, you still have time to create your marketing campaigns and spice up the content of your online channels.
Easter is an opportune time for you to get creative. Use the season to promote your products, engage your digital audiences, hook your customers back to your brand and also collect data!
The question is, are you up for it? If you don’t have any idea where to start, take a look at our 12 ideas below and be ready to steal the show!
OUR EASTER INSPIRATION
1. Bring your customers online with unique codes
Organise a huge egg hunt in your store! How? Generate unique codes, print them on chocolate eggs and hide them in your store. Then, invite your customers to find the eggs and enter their unique code in order to access your online campaign.
Another idea to bridge the gap between the online and offline worlds is to organise a photo contest with your egg hunt. Ask your customers to take a picture with the eggs they find and to post it to your online gallery. Offer a prize to the person with the highest number of likes on their picture.
If you don’t want to organise an egg hunt to bring your customers online, you can also distribute your codes during an event, by e-mail or directly on your product when they buy it, like Dr. Oetker did with its pizzas.
2. Bring traffic in your store with discount coupons
Use any kind of multimedia content like emojis, GIFs, pictures, videos to create an animated, fun and original game like a rebus or a guess the word. If participants manage to find the hidden word, reward them with a promo code for your products. A good way to drive your web users to your stores 😉
Tip: thanks to HighCo DATA you can easily integrate your personalised e-coupons into your interactive marketing campaigns. Moreover, you can also know exactly how many people opened and printed your coupon.
3. Increase your e-mail click-through-rate (CTR)
Want to increase the click-through rate of your Spring newsletter? We have an idea for you! Insert a screenshot of your campaign in your e-mail to encourage your subscribers to click and enter your campaign. Easy!
4. Engage your audience with an interactive game
You can use different game mechanics to engage your audiences with interactivity. For example, display a picture for several minutes to your users and ask them after a question about this picture. Add a timer for more challenge 😉 Now it’s your turn!
- Look closely at this picture….
- How many rabbits were in the picture?
5. Create a personality test around Easter dinner recipes
Beyond colorful hard-boiled eggs, there are many other Easter meals that we can enjoy. Inspire your users by giving them Easter dinner recipes ideas! Ask them to answer a few questions about what they like and who’s coming over, then display a personalised recommendation. Redirect them to your website or propose them to directly download the recipe in the exit screen of your campaign.
6. Evaluate your audience’s knowledge with an “history of Easter” quiz
Easter is celebrated around the world in many different ways. If you work for a media company and you don’t know how to engage your audience during this season, imagine a big quiz on the history of Easter. A good way to educate your audience, test their knowledge and offer them a playful moment.
INTERACTIVE CAMPAIGN IDEAS
The video game Far Cry created a campaign in which users had to find the egg that was hidden within a picture in less that 45 seconds.
To celebrate its 200th anniversary, Cailler hid 200 Golden Tickets in its chocolates. Participants had to give their contact details to be to be taken into account in the draw and hopefully win a Golden Ticket or an entry to Maison Cailler.
OUR SPRING INSPIRATION
1. Draw your audience’s attention with a Spring clean
Ah, the joys of Spring… Beyond the Spring blossom, the season is also a time for fresh starts and big cleaning. Propose to your audience a playful memory in which they would have to find the pairs of socks the fastest they can. Try it below!
2. Promote your new Spring collection with a puzzle
Reveal your new Spring collection in an interactive way! Ask visitors to rebuild a puzzle and discover your new collection. Offer a discount to participants for your new collection or redirect them directly to your eCommerce website to get to know the rest of the collection.
3. Help your users with a seed sowing calendar
Calendars aren’t only for Christmas! Imagine a Lent calendar, a 10-day detox calendar, a Spring cleaning calendar or a seed sowing calendar.
Each day reveals a new surprise. This can be a discount, a unique code, a video, exclusive content, a game, a contest… anything to delight your audience. Take advantage of the exit screen to redirect you participants to your online store or website.
4. And a last Spring game for the road
It’s your turn to play!
- Where is the Gold Fish?
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