To stimulate interest in UEFA Euro 2016, Eurosport offered Internet users the opportunity to put themselves in the shoes of five European football managers and pick the roster of 23 players they would select for the Euro.
Eurosport, first launched in 1989, is a pan-European television sports network. It owns a wide range of rights across many sports and is available in 54 countries, in 20 different languages, providing 240 million viewers with European and international sporting events. What was once a simple TV channel is now a powerful multimedia platform, with 6 TV channels, 15 websites and several mobile apps.
Through its fruitful collaboration with Qualifio, Eurosport was able to engage its audience while generating high visibility on social media, well before the UEFA 2016 tournament kicked off.