De Standaard uses interactive features to engage their readers around political news.
With Qualifio, De Standaard creates numerous interactive campaigns that allow them to talk about politics in a creative way. These campaigns, if often entertaining, are always pure editorial content. It is not about carrying out contests or having the audience win prizes. It is about offering moments of interaction and fun. All while continuing to carry out their mission as a media, which is to inform people.
“We needed to be able to set up formats in an intuitive way, so we could bypass development time. That is time we cannot afford to waste in today’s fast-paced news environment.”
— Andy Stevens, Special Projects editor