Do you struggle coming up with new ideas on how you could engage with your audience on your website?
Brands and media companies often exert themselves to think out-of-the-box and get creative ideas to communicate with their website visitors, get them down a marketing or sales funnel and engage a relationship with them. But have they considered pop-ups?
A pop-up holds value in your marketing strategy: they deliver a valuable message, are customisable and can’t be ignored.
More than that, our promotional pop-up format allows you to:
- Design it the way you want it;
- Track conversions of each pop-up;
- Convert visitors into participants and leads;
- Catch and drive people’s attention;
- Promote your campaigns in an awesome way;
- Increase brand awareness and engage visitors on your website;
- Drive more traffic to your campaigns by promoting them in relevant places.
If you’re not using them in your marketing campaigns, you might be leaving money on the table. Whether you’ll advertise a discount, a new product, an interactive campaign or ask visitors to subscribe to a newsletter, pop-ups are a means to engage with your audience… and collect data.
Don’t let them leave without knowing your message ever again!
We are giving you 6 examples of successful pop-up campaigns from brands and media alike, and how you can use pop-ups in your marketing initiatives.
Get your visitors to create an account on your website
No need to introduce Pinterest, one of the largest social media. Their trick to get more users to register on their platform is to invite them to sign up directly when they land… with the use of a pop-up. This is also a trick used by other websites, such as the giant Amazon which invites their internet visitors to create an account with them with a teeny tiny pop-up on the top right of their screen.
In Pinterest’s case, visitors can only use their social media platform if they have an account, which guarantees the ever-growing numbers of users. In 2019, Pinterest had registered a growth of 26% of their Monthly Active Users (MAUs) year on year, increasing their users to 335 million.
Promote your product and boost your sales
Flair, a magazine from the Roularta group, promoted their family planner 2020 for two months. The pop-up would appear in front of the internet user each time they would visit their website.
Once they clicked on the button, they would then land on the product page inviting them to purchase the planner.
Getting a pop-up on your homepage can definitely help you get your product in front of your website visitors. They can either decline the offer by clicking on the X button in the corner of the pop-up, or get more information on the product by clicking on the offer.
Once they get on your landing page, you’ve got to convince them to buy the product and go down your conversion funnel. So make sure the experience is as smooth as possible!
Get more opt-ins to your newsletter by offering a discount
Adidas is the largest sportswear manufacturer in Europe. In their recent pop-up campaign, the brand offered a 15% discount to anyone who’d subscribe to their newsletter. There were two conditions: the subscriber had to confirm having more than 16 years old and give their consent to receive Adidas’ emailing.
The visitor could trigger the pop-up when on their catalogue’s page. Once they would register within the pop-up, they would receive an email with the discount that they could then use on any Adidas sportswear purchased on their website. The brand would then be able to communicate on promotions, new products, etc. with their subscribers.
Try out a co-branded pop-up
ELLE Belgium magazine announced a 20% discount on the catalogue of its partner, Cameleon, which visitors could use at a specific event, provided they fill out a form to receive it. They used a footer pop-up, a less intrusive alternative.
Not only is the discount an excellent way to get the details of the visitor (by adding a form to get their email for example), the pop-up allows the visitor to be informed about an offer as soon as possible when visiting your website.
Give a chance to win a prize
Betevé is a Barcelona-based public media. On the occasion of the Asian Film Festival 2019, they offered tickets to their audience via an interactive marketing campaign. However, in order to advertise the campaign, they added a pop-up on their Cartellera page on which they’re publishing articles on culture and cinema, inviting the visitor to participate in the campaign.
The pop-up was leading to a landing page on which the visitor could participate in a puzzle game. After solving the puzzle, they were invited to fill in a form with their contact details (first name, last name, email address and the area of Barcelona they come from). The winner would win tickets to the inauguration of the Asian Film Festival 2019.
Promote an interactive campaign
Ducray promoted its face diagnosis through various promotional pop-ups on specific pages of its website.
After clicking on the pop-up, the visitor was redirected to a landing page in order to participate in the test proposed by Ducray. At the end of the test, the results were displayed as well as a call-to-action redirecting them to the treatment routines.
Help your visitors navigate your website: they won’t find your brand new ebook, white paper, video,… unless you let them know about it. A pop-up is certainly one of the best ways to promote it, as they can’t miss the information.
Whether it is to invite your website visitors to subscribe to a newsletter, discover a new product or take advantage of a discount, there are many things you can do to engage them with a pop-up. Adidas, Elle Magazine, Sanoma and Betevé understood it well. And if we believe the incredible growth of Pinterest over the last year in terms of Monthly Active Users, the pop-up is still worth the effort.
Why won’t you give pop-ups a go?
Try out our promotional pop-ups and request a demo now!