From one-time buyers to loyal customers: Adopt’s interactive marketing strategy
Since 2022, Adopt, a leading French fragrance retailer known for their original and affordable perfumes, has teamed up with Qualifio to elevate customer engagement through interactive marketing. They aim to turn one-time shoppers into loyal customers while growing a high-quality CRM and improving email performance.
Adopt already has a strong market presence with over 300 stores across France, but is facing a common challenge: increasing customer loyalty and engagement in an increasingly competitive market. To stand out and build lasting relationships, they searched for a solution that could simplify and encourage ongoing interaction, creating meaningful experiences both online and in their stores.
Why Adopt chose Qualifio for their interactive marketing strategy
Adopt partnered with Qualifio to integrate captivating interactive formats, such as branded quizzes, contests, and games, into their marketing strategy. Qualifio’s user-friendly platform allows their team to easily manage campaigns daily, making it a highly efficient and intuitive solution.
Engagement and growth: the impact of interactive marketing and gamification
Adopt’s partnership with Qualifio has delivered clear, impactful results that showcase the power of interactive marketing and gamification. By combining engaging content with omnichannel activations, they’ve boosted customer loyalty and engagement.
In one year, Adopt succeeded in:
- Collecting over 160,000 new opt-ins with a 40% opt-in rate during key seasonal campaigns
- Increasing their email click-through rates
- Boosting their engagement rate across digital and physical touchpoints
Qualifio is a simple, fun, and accessible tool that helps us grow our CRM and interact meaningfully with our customers.
Driving loyalty using data and personalisation
With Qualifio’s advanced analytics and reporting tools, Adopt gained valuable insights into customer behaviour and preferences.
This data empowered them to continuously transform their campaigns, target distinct customer segments more effectively, and deliver highly personalised experiences. The result? Stronger customer loyalty, improved satisfaction, and an interactive marketing that genuinely connects with audiences online and in physical stores.
Are you ready to discover how interactive marketing transformed Adopt’s customer engagement strategy?
Download the full success story to explore their journey, impressive results, and exclusive insights from Victoire Augé, Adopt’s Digital Project Manager.
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