It’s happening! Ladies and gentlemen, the sun is shining, the flowers are blooming, and our users are blossoming with ideas! 🌷
Our users are welcoming spring with some beautiful interactive marketing campaigns that combine fun, engagement, and smart data collection. From sports challenges to cinema contests and rock ‘n roll, here are five campaigns we loved this month 👇
1. The Proximus speed challenge
To celebrate the Tour des Flandres, Proximus launched a thrilling “Speed Challenge” featuring Belgian cycling legends Jan Bakelants and Bart Wellens.
After watching a short introductory video, participants were challenged to answer three questions in a quiz. The prize? A chance to win exclusive VIP tickets to experience this iconic cycling event live 🚴♂️
This campaign perfectly combined star appeal, engaging video content, and gamification, all while allowing Proximus to collect valuable first-party data effectively.
2. TNTV’s “7 EXTRA” jackpot
TNTV are spinning into March with style! The brand embraced the tropical spirit by launching a jackpot in partnership with Pacifique des Jeux. The challenge? Align three lucky symbols, and you could win one of ten scratch ticket gift packs, each worth 14,000 XPF 💥
A simple yet engaging mechanic that drove excitement and allowed TNTV to collect valuable data all across French Polynesia 🌴
3. Courrier international’s cinema giveaway
Lights, camera… contest! 🎥 To celebrate the release of Black Dog by Hu Guan, Courrier international joined forces with Memento Distribution to bring movie lovers a dream opportunity: a quick quiz for a chance to win one of 30 double passes to an exclusive Cannes-worthy screening. Exciting, right?
A short form, a few clicks, and boom: visibility, data, and cultural connection, all combined in one campaign 🎟️
4. STIB takes you on a Smurftastic journey
Ever dreamed of stepping into the world of the Smurfs? Thanks to the Smurfenavontuur, you finally can! 🍄 To treat their audience, STIB launched an interactive puzzle where participants had to reassemble an image as fast as possible.
The winners received two tickets for the Smurf Adventure expo, a fun prize to share with friends or family! 💙
5. STAR FM’s suitcase sprint challenge
When it comes to engaging your audience, sometimes, all it takes is a fun experience. STAR FM brought their rock ‘n roll spirit to life with a fun catcher (format available through our advanced formats add-on) that hit just the right note 🎸
Players raced to collect bonus items in the guitar case while avoiding obstacles and climbing the leaderboard, all to the rhythm of rock ‘n roll.
A perfect example of gamified marketing: high energy, effortless participation, and full of personality.
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