February may be the shortest month of the year, but it’s filled with opportunities for interactive marketing campaigns. And brands are finishing off the cold season strong! Love was in the air, but so were excitement, competition, and a touch of mystery 🤩
Are you ready to explore our 5 favourite interactive marketing campaigns of February? From an original quiz on iconic movie jewels to a beauty scratch card and much more, these campaigns engaged audiences while helping brands collect valuable first-party and zero-party data.
Let’s go!
1. Perles & Co’s movie jewels quiz
Cinema and jewellery have an undeniable love story ✨To celebrate this timeless connection, Perles & Co decided to challenge their audience with a sparkling Valentine’s Day challenge. The brand launched an interactive quiz inviting participants to identify iconic movie jewels from blurred images to win one of three jewellery-making kits.
Running from February 13 to 14, 2025, the quiz helped the brand collect valuable first-party data, such as postal addresses and newsletter opt-ins.
This initiative was a brilliant way to engage jewellery and movie lovers alike!
2. Picard’s Valentine’s Day collection prize draw
Valentine’s Day isn’t just about celebrating love in all its forms; it’s also the perfect excuse to indulge in delicious treats (extra points if they’re heart-shaped ❤️). Each year, Picard, the leading French frozen foods retailer, unveils a special Valentine’s Day selection to help couples and singles enjoy a gourmet celebration at home. This year, they took their promotion a step further with a prize draw campaign, inviting participants to share their information for a chance to win a fun “ice breaker” card game.
This campaign allowed Picard to grow their loyalty program membership, as participation required being a member. It also increased the selection’s visibility and sales with a compelling CTA on the welcome screen.
3. Lancôme’s mascara scratch card
In a competitive market, beauty brands must constantly innovate to promote new releases and maintain their position as industry leaders. One effective way to keep your audience engaged and customers excited is by giving them the chance to test your products.
That’s why Lancôme decided to launch an exciting scratch card campaign (available on demand via our Studio team), offering lucky winners the chance to receive one of their exclusive “influencer” boxes created to promote their new mascara. But that’s not all! Even participants who didn’t win had the opportunity to receive a miniature version of the product, which boosted campaign participation.
Lancôme not only engaged their audience while showcasing their new product but also collected valuable information about participants, including phone numbers and email addresses for future communications.
4. Renman’s romantic puzzle
Valentine’s Day is also making lasting memories, and Renmans took that idea to heart with a unique and engaging contest. This year, they invited their audience to take part in a puzzle challenge for a chance to win a Wonderbox for their next romantic getaway.
Participants had to solve the puzzle to reveal the image and fill out a form with their details to win. Shared on their Facebook account, this campaign successfully engaged their audience and boosted brand awareness. The form also enabled them to grow their database by collecting newsletter opt-ins and valuable information, such as their audience’s preferred store.
5. Kölner Haie’s best player vote
Engaging sports fans takes creativity, and the hockey club Kölner Haie, in partnership with Toyota, embraced this by launching a unique vote campaign.
How did it work? Fans were encouraged to vote for their favourite player of the month by filling out a quick form and submitting their vote.
This original approach engaged their fans and helped them collect newsletter opt-ins, turning campaign participation into an opportunity for growth.
