Woohoo! Guess what time it is? Time to jump into our 5 favourite interactive marketing campaigns of November!
This month, with Black Friday stealing the spotlight, brands used their creativity to create amazing marketing campaigns in order to engage their audience and boost their sales.
From instant-win formats to fun puzzles and price guessing games, gamification played a key role in creating memorable experiences while enabling brands to collect valuable data.
Let’s take a closer look at the creative campaigns that made this month unforgettable!
1. Undiz x Hello Kitty’s fun wheel of fortune
If you’re a fan of the world’s most iconic cat, this campaign is a must-see! To celebrate their new partnership with Hello Kitty, Undiz launched a special campaign designed to engage their audience.
The underwear and loungewear brand launched a fun wheel of fortune, giving every participant the chance to win exciting prizes, from a trip to New York to Hello Kitty merchandise, gift cards, and more!
This initiative was a great opportunity for Undiz to engage their audience, boost brand visibility, and collect valuable first-party data, including email addresses and newsletter sign-ups.
2. Cromology’s teasing puzzle
November is always a key month for brands, and the countdown to Black Friday is just as important as the event itself. To make the wait a little more exciting, Cromology decided to engage their audience with an interactive contest.
They launched an interactive puzzle challenge where participants had to assemble different parts of a room for a chance to win 30L of professional-grade paint for their next project.
This was a smart and engaging way to connect with their audience ahead of the Black Friday rush while collecting data such as phone numbers, in order to retarget them at a future time.
3. FC Groningen’s Black Friday Week battle
This year, FC Groningen kicked off Black Friday Week with an exciting campaign for their fans! In preparation for a week packed with exclusive discounts and limited-edition items, the club gave their audience the opportunity to subscribe to a personalised Black Friday mailing list to ensure they wouldn’t miss out on any of the surprises.
The concept? Participants could engage in a fun battle campaign to select their favorite Black Friday items, and subscribe to the newsletter in order to receive a tailored selection of deals based on their preferences.
It was a clever way to connect with fans and offer a truly personalised shopping experience!
4. Atol’s custom quiz
What’s a better way to showcase a product than offering it as a prize in a contest? That’s the approach Atol took to introduce their new French glasses collection.
Through a creative quiz where participants shared their glasses preferences, the brand not only highlighted their latest products but also collected valuable data on their audience’s tastes. Indeed, this information will enable Atol to personalise future communications and strengthen their connection with them.
5. TNTV’s price is right contest
Who doesn’t love a treasure hunt, especially when it comes with the chance to win fantastic prizes? That’s exactly what TNTV offered with their “price is right” Black Friday campaign.
Participants were invited to join the game for an opportunity to secure a spot in an exclusive treasure hunt at HYPER U PIRAE on November 29th, where the lucky winner could walk away with 50,000 XPF in shopping vouchers!
This creative campaign was a fun way for TNTV to engage their audience while generating excitement around the event.
