How French bee is transforming the travel experience with interactive marketing and automation

Since 2021, the eco-conscious French airline French bee has partnered with Actito to manage their entire marketing campaign ecosystem. In 2024, they added Qualifio to their tech stack to enhance their customer acquisition and engagement strategy. The goal? Attract new customers while delivering hyper-personalised experiences that build long-term loyalty.

With €340 million in revenue and eight destinations worldwide, French bee ranks as the top airline for the lowest CO2 emissions per passenger. But beyond their environmental performance, what truly sets the airline apart is their commitment to reimagining the customer experience.

Why French bee chose the Qualifio x Actito alliance

In a highly competitive industry where acquisition and loyalty are key, French bee needed a solution that could:

• Efficiently collect new opt-ins to grow their CRM database
• Personalise communication at scale, based on customer behaviour and preferences
• Automate key touchpoints to build trust and provide proactive support
• Track and optimise the ROI of every engagement campaign

The native integration between Qualifio and Actito offered exactly that: seamless data collection and enrichment on one side, and smart marketing activation on the other.

Our main challenge was to attract new customers and guide them into a hyper-personalised travel experience that fosters loyalty over time

A data-driven strategy built on three pillars

As Yasmine Chali notes, “the power of personalisation lies in data”. French bee’s personalisation strategy relies on three complementary data sources:

1. Declared data (zero-party and first-party), collected through Qualifio’s interactive marketing campaigns (quiz, wheel of fortune, personality test, etc.), revealing travel preferences, motivations, family structure, and more.
2. Behavioural data sourced from CRM and web interactions: pages viewed, e-mails opened, and other brand interactions.
3. Transactional data: purchase history, booking frequency, average order value, etc.

This data-driven approach enables French bee to finely segment their audience and trigger highly relevant, tailored communications for each traveller profile.

A real-world example: the Valentine’s Day campaign

What stood out was the total autonomy we had with Qualifio, we were able to launch the campaign in just 48 hours

To see this in action, let’s take their Valentine’s Day campaign. In just 48 hours, the team created and launched an interactive quiz for couples, with a romantic getaway up for grabs.

A multichannel rollout:

• Posts on French bee’s social media to attract new participants
• Email sent to existing customers to boost engagement
• Real-time integration: data collected via Qualifio was fed directly into Actito in real time

The results :

• 18,802 total participants
• 11,532 new newsletter subscribers (62% opt-in rate)
• 113 new bookings directly linked to the campaign
• €146,274 in revenue generated

The experience was very positive: seamless integration between Qualifio and Actito, and incredibly responsive support from both teams. It saved us time and boosted our efficiency!

Hyper-personalisation for critical travel moments

French bee go beyond acquisition by automating critical travel moments, such as flights involving unaccompanied minors during peak travel periods.

The challenge: Flying solo can be stressful for kids, and even more so for parents. French bee’s mission is to anticipate that stress and deliver a smooth, reassuring experience.

The automated solution includes:

• Triggered journeys launched via Actito
• Personalised greetings prepared at check-in
• A visual checklist emailed to parents with all required documents
• Proactive clarification of administrative procedures
• Reassuring messages sent throughout the process

“Our approach is proactive, we don’t wait for problems; we anticipate them,” explains Yasmine Chali. This proactive mindset positions French bee as a brand that masters the full traveler journey, even the most emotionally charged moments, strengthening customer trust.

Scaling the strategy: expanding into Canada

Riding on their success, French bee are now bringing this strategy to the Canadian market. Upcoming initiatives showcase how easily the model scales:

• Building a brand-new subscriber base with Qualifio campaigns tailored to the Canadian audience
• Geo-segmentation based on travel scenarios (origin/destination)
• Replicating top-performing campaigns from other markets
• Integrating into the broader customer lifecycle: Engagement → Activation → Conversion

The keys to French bee’s digital success

The French bee case shows how an integrated marketing approach can truly elevate the airline experience:

1. Operational autonomy: marketing teams run campaigns independently, no need for tech teams or technical skills.
2. Fast execution: from idea to launch in just 48 hours, thanks to ready-made campaign templates in Qualifio.
3. Seamless integration: data flows from Qualifio into Actito in real time, with no extra development needed.
4. Scalable personalisation: thousands of individualised customer journeys, all automated.
5. Performance tracking: every interaction’s ROI is tracked and measured.

French bee prove that with the right tools and the right strategy, it’s entirely possible to create memorable customer experiences, while driving measurable business growth. A strategy that can inspire any brand looking to rethink its customer relationships.