Advertising and personality rights in Belgium

To what extent can you use someone else’s image in an advertisement? Is it legal to use the image of a property belonging to others? What are the requirements to invoque the right to one’s image? What about public figures and impersonators?

Our partner, the law firm Lex4u, gives the answers to all these questions in our latest ebook!


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Qualifio is the leading platform for interactive marketing and data collection. It allows you to easily create and publish viral content (quizzes, contests, surveys and 50+ other formats) to all your channels.Learn more