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Advertising and personality rights in Belgium

To what extend can you use someone else’s image in an advertisement? Is it legal to use the image of a property belonging to others? What are the requirements to invoque the right to one’s image? What about public figures and impersonators?

Our partner, the law firm Lex4u, gives the answers to all these questions in our latest ebook!

Download the ebook in Flemish

Download the ebook in French


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Roots in Brussels, work in Louvain-la-Neuve, Canada is my northern fling. Yoga doer, dog lover, intermittent runner. An aspiring digital generalist who's always in pursuit of more shoes. Happiest with a pen and paper. Or, just give me a fireplace, like-minded friends, and a good glass of red. Now playing: The Lumineers, Betty Who, Hailee Steinfeld, Anya Marina and anything else that makes me feel free.

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