12 interactive ideas for your back-to-school and back-to-business marketing

12-interactive-ideas-back-to-school-business-marketing-blog

With summer on its way out, it’s now time to think about your back-to-school and back-to-business marketing actions. How to get your business back on track after the summer? Well, we might have an idea. To stand out from the crowd during this busy season, why not include a bit of interactivity in your marketing strategy this year?

To help you capitalise on back-to-school and back-to-business, we’ve created an ebook gathering 12 interactive marketing ideas to engage, grow and qualify your digital audiences.

Download the ebook →

To give you a taste of what you’ll find in this ebook, discover three live campaigns we’ve created just for you. And if you like them, don’t hesitate to contact us to launch your interactive marketing actions.

1. Back-to-school runner

This summer, we launched a brand new format: the runner game. It’s fun, engaging for your audience and it will help you increase the time spent on your channels. Beyond the basic runner mechanics, you can customise the scene, the protagonist, the obstacles and the music to make the game even more fun and give more visibility to your brand.

Want to build your endless running game? Contact us.

2. Office sounds blind test

Based on the idea of Red Pipe and its campaign “The Sound of Colleagues”, we’ve imagined creating a blind test with all the sounds you can find in an office. Participants have to listen to the different sounds and find what it is, either among the given proposals or by typing the right answer. For more challenge, you can add a time limit.

  • Sound 1What is this sound? (1 word)
  • Sound 2What is this sound? (1 word)
  • Sound 3What is this sound? (1 word)

3. Eco-friendly campaign

Why not take advantage of this period to encourage your audience to be more eco-friendly? We’ve imagined a simple quiz in which participants would need to guess what goes in which rubbish bin, by clicking on it. After every answer, display a justification message to help participants avoid making mistakes.

  • Where would you put this rubbish?
  • Where would you put this rubbish?



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What is Qualifio?

Qualifio is the leading platform for interactive marketing and data collection. It allows you to easily create and publish viral content (quizzes, contests, surveys and 50+ other formats) to all your channels.Learn more