Shell game

In the Shell Game, several identical containers are displayed on the screen (cups, doors, trunks, etc.). A prize is placed behind one of these containers so that it cannot be seen. The player is then invited to click on the container they believe holds the object. Each time they play, the prize is placed behind another container so it can go on forever!

Monetization

Engagement

Loyalty

Virality

Lead Generation

Segmentation

New call-to-action

Key features

  • Customize the appearance of the game by uploading your own pictures
  • Setup the sending of e-mails to the participants and/or the winner(s)
  • Manage the prizes and the winners’ selectio
  • Identified or anonymous participation
  • Statistics module and advanced reporting

How to create a “Shell game” campaign >>

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Example of shell game campaign created by Gulli.

Example of shell game campaign created by Carrefour Kid’s Club.

Carrefour-kids-club-bonto

Example of shell game campaign created by PromoFarma.

PromoFarma

Example of shell game campaign created by MediaMarkt.

game-marketing-mediamarkt