Gift guide

Create a dynamic gift guide that generates relevant suggestions based on the participant’s answers about the personality, interests and requirements of the gift recipient. Highlight best matches and add clear call-to-action buttons to allow users to end the test with a purchase on your online store for example.

Segmentation

Engagement

Lead Generation

Monetization

Loyalty

Virality

New call-to-action

Key features

  • Display customized offers according to the profile of each player
  • “Smart” guide thanks to conditional branching (questions adapted according to participants’ answers)
  • Different questions and answers formats (click on image, checkboxes, text fields, dropdown lists, etc.)
  • Target your ads according to the profile of each player
  • Identified or anonymous participation
  • Customise the social media share
  • Unlimited number of questions and profiles

How to create a “Gift guide” campaign >>

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Example of gift guide campaign created by Millesima.

millesima-gift guide

Example of gift guide campaign created by the bus network Tadao.

Example of gift guide campaign created by DDB Worldwide Communications Group.