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RTBF: from getting to know their audience to building loyalty

Since 2015, the Radio-télévision belge de la Fédération Wallonie-Bruxelles (RTBF, Belgian Radio-television of the Wallonia-Brussels Federation) has used Qualifio mainly to run contests across the websites of its various TV, radio, news and thematic channels.

Each year, more than 200 users contribute to creating thousands of campaigns, helping RTBF engage its audiences and keep them active, while collecting the first- and zero-party data essential to understanding them better.

In 2022, RTBF began using Qualifio's reward programs, aiming not only to boost profile creation through contests but also to encourage identified users to return to RTBF's site through games and personalised experiences built on what they already knew about them.

Read the full story and discover the steps RTBF took to build an effective data collection and engagement strategy.

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RTBF: from getting to know their audience to building loyalty

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