My Jewellery: using customer data to build a loyal community in a competitive market
My Jewellery is a jewellery and fashion brand based in the Netherlands, recognised for its vibrant social media presence and its commitment to positivity, authenticity, and modern designs.
With 40 boutiques and 800+ shop-in-shops across Europe, this fast-growing brand aims to stand out in a crowded market while building a loyal customer community.
To support this ambition, My Jewellery uses Qualifio to launch interactive marketing campaigns, enabling the brand to:
- Generate new leads through attractive digital contests
- Enrich customer profiles with consumer interests and preferences
- Engage their audience through personalised customer offers
Want to know more? Read My Jewellery's complete success story.
