Hi, we're Qualifio
We're a bunch of people who believe interactivity is the best way for brands to get to know their audiences. For over a decade, we've helped marketers turn quizzes, polls, contests and games into real, consented data, and today we're building the next chapter as part of Ibexa Group.
Our History
From Belgium to all of Europe
Today
The agentic era of Marketing
Marketing is shifting from tasks to outcomes, and Qualifio is shifting with it. As part of the Ibexa Agentic Marketing Platform, Qualifio's interactive campaigns become one of five connected products, working alongside Actito, Raptor, Quable and Cohesivo under one agentic platform built to deliver end to end marketing, orchestrated. For customers, this points toward a simpler way of working: less manual setup, less switching between tools, and more time spent deciding what audiences to reach and why, while Ibexa Agents help handle the how. It is early days for this chapter, and Qualifio is building it in the open, with customers, ahead of wider availability.
2023
Joining the Ibexa Group
Qualifio joins the group that is now Ibexa, teaming up with Actito and sharing offices in Louvain-la-Neuve and Paris. It is the start of a shared journey across five martech brands: Qualifio, Actito, Raptor, Quable and Cohesivo, each strong on its own, now growing together. For customers, this opens the door to a connected ecosystem: the first and zero party data Qualifio collects can flow into the wider group's tools, so an interactive campaign becomes the start of a longer, richer relationship with the audience behind it. Trusted by 400+ companies across media, retail, FMCG and sports, Qualifio brings a proven, compliant way to collect consented data into that bigger picture.
2021
Launch of Plus features
Qualifio launches its Plus features, giving marketing teams new ways to enrich their audience data and build lasting engagement through reward programs, not just one off campaigns. Customers move from single, isolated activations to ongoing relationships: every quiz or contest can now feed a loyalty journey, turning first time participants into repeat, known customers.
2020
New leadership
After ten strong years, Olivier and Serge pass the torch to Quentin as CEO and Laurent as CTO, backed by a management team ready to take Qualifio into its next chapter. For customers, the handover brings fresh energy without losing what they already trust: the same product philosophy, now paired with a sharper focus on scaling support, service and platform reliability.
2011 to 2016
Qualifio goes abroad
What starts in Louvain-la-Neuve quickly grows beyond it. Qualifio opens offices in Paris and Madrid, bringing interactive marketing to media groups and consumer brands across France and Spain. Customers gain local teams who understand their market and their language, plus a growing library of campaign formats shaped by real feedback from hundreds of brands across Europe.
2011
Born in Belgium
Olivier Simonis and Serge Rapaille found Qualifio in Belgium. They want to give marketers an easy way to build interactive campaigns: quizzes, polls, contests and games that turn casual visitors into known, engaged audiences. For customers, this meant a first taste of no code campaign building: brands no longer need a developer on hand every time they want to run a fun, data rich experience.
We grow passionate communities
Our mission
From the beginning, we have wanted to enable brands to build relationships that go beyond mere connections. We wanted every brand to connect with its community. And that’s what we do: we help brands engage, get to know and reward their audiences. We enable them to build meaningful relationships by making data collection and customer engagement easy, thanks to powerful features and committed people
A glimpse of the Qualifio and Ibexa vibe
