Groupe SEB: a marketing strategy based on engagement, qualification, and personalisation
In the age of data depreciation, engaging consumers and personalising their experiences has become a real challenge. That's why, in order to collect and qualify their data, Groupe SEB decided to launch its own interactive reward program.
In just a few months:
- The program had over 16,000 members
- Members' shopping baskets have a value 2x higher than non-members
- 3.3% of total sales come from program members
Download the full success story to learn more about the marketing strategy of this world leader in small electrical appliances.
