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CD Leganés: building a loyal fan base with a gamified reward program

CD Leganés wanted to foster its fanship's loyalty and sense of community. To achieve this, the club embraced a digital loyalty strategy built on fan data collection and the gamification of fan experiences with Qualifio.

In their first 3 months using Qualifio, CD Leganés launched LegaPlay, a reward program featuring quizzes, voting, score predictions, and digital games, achieving outstanding results:

125,000 participations
4,200 fans identified (name, last name, and email address)
5,800 LegaPlay members, equivalent to 53% of stadium spectators

Read their full story and discover how CD Leganés leverages the Qualifio platform to build daily fan engagement and loyalty.

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CD Leganés: building a loyal fan base with a gamified reward program

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