The Data Collection Platform that helps you understand your audience
Engage your customers with interactive experiences and collect the data you need to grow your business
Create
interactive marketing campaigns like quizzes, polls, and games
Publish
your campaigns across all your digital channels
Collect
first- and zero-party data to power your CRM
Captivate your audience
Choose from 50+ interactive marketing formats (quizzes, games, polls, jackpots and more) to capture attention and drive participation.
Get started in minutes
Create campaigns autonomously from day one using ready-made templates and powerful forms and opt-ins, no technical skills or developer support required.
Collect data you can trust
Gather first- and zero-party data with full user consent and GDPR compliance, so you know who your audience is and what they care about.
Unify your marketing data
Connect Qualifio to your marketing tools (CRM, CDP, PIM, etc.) and share the data you collect automatically, without manual exports.
Turn engagement into loyalty
Use gamification and rewards to keep your audience coming back, building lasting relationships and repeat interactions with your brand.
Know your audience segments
Enrich customer data profiles with every interaction to create precise segments, personalise your campaigns and boost your marketing ROI.
5,000+
campaigns created monthly
232M
campaign participants per year
100% European
GDPR compliant by design
5.5M
users reached through 700 campaigns
60-70%
of participants identified per campaign
28
brands using Qualifio in 13 countries
L'Oréal
L'Oréal uses Qualifio to power a European data capture program, integrated with its CRM, enabling various brands collect customer data in the same way. Brands go through a structured onboarding process before launching campaigns, and use the platform to grow their database, improve data quality, and drive sales activation and customer engagement.
"With Qualifio, we can address two objectives: increasing the number of contacts in our database, and improving the quality of those contacts."
AI shaping your campaigns today and for the future
AI already powers Qualifio, helping marketers create quizzes from a single prompt and launch interactive marketing campaigns faster. More AI capabilities are coming soon, with Qualifio's first AI agents launching later in 2026, built on the Ibexa Agentic Platform.
Join the Early Adopters programLive now
AI-generated quizzes
Your quiz campaigns, fully ready in minutes. Share a description of your quiz's theme and let Qualifio suggest the questions and answer options for you to pick.
Coming soon
Campaign content and translation
Create written and visual content for your campaigns with AI, and automatically translate a duplicate of your campaign into other languages.
Coming soon
Campaign health check and analytics
Let AI catch errors before publishing to avoid delays, and build custom reporting dashboards to track the stats that matter most to you.
Later in 2026
Qualifio Agents
Autonomous campaign setup and optimisation, powered by the Ibexa Agentic Platform. Existing customers can join the Early Adopter Program, starting September.
Highly rated and recommended
We have a rating of 4.6 out of 5 on G2, based on 60 verified reviews
Qualifio works with the tools you're already using
Seamlessly integrate with your SSO, CRM, marketing automation, DMP, CMP, and more, using our native integrations or a tailored solution built with our team.
Frequently asked questions
A data collection platform is a tool that enables brands to gather actionable insights from their audiences, such as demographics, preferences, and behavioural patterns. These insights can then be used to create personalised experiences, boost engagement and loyalty, and drive revenue.
With Qualifio, brands can generate engagement across multiple digital channels via quizzes, games, polls, contests, and over 50 other interactive formats, with no technical skills required. These engaging interactive campaigns, combined with powerful forms and opt-ins, help brands collect first-party and zero-party data in compliance with the GDPR. Comprehensive statistics and seamless integrations then turn that data into action.
Qualifio offers a wide range of features to help brands collect and use audience data effectively: – 50+ interactive formats, including quizzes, games, polls, instant wins, etc. – Unlimited data collection and enrichment through powerful forms and opt-ins – Seamless integrations with CRMs, email marketing and analytics tools – Advanced segmentation and personalisation options within campaigns – Real-time performance dashboards and reporting – Flexible customisation to match your brand identity, with no visible trace of Qualifio in the final campaign These features make it easy to create engaging interactive campaigns while keeping data centralised, compliant and actionable.
Yes. Qualifio is fully GDPR compliant and designed to help brands collect and manage data securely. The platform includes a GDPR Toolbox, which allows you to handle key compliance tasks such as managing consent, exporting or deleting participant data, displaying privacy notices, and tracking GDPR-related activity. These features make it easy to collect data responsibly while maintaining transparency and trust with your audience.
Qualifio campaigns can be published across multiple channels, including your website, mobile apps and landing pages. You can then promote them through social media, email campaigns, and pop-ups. This flexibility allows you to meet your audience where they are, maximise participation, and unify data collection across all touchpoints.
No technical skills are required. Qualifio is a self-service platform with a user-friendly interface that allows marketers to design, launch, and manage campaigns without coding. At the same time, advanced customisation options are available for those who want more control, and Qualifio's support team is always on hand to help.