Nestlé: from data collection to engagement, a global data strategy

With third-party cookies losing relevance, Nestlé had to rethink how they collect data and adapt their strategies to better understand and engage consumers. Their goal is to maintain a direct relationship with audiences, where collecting first-party and zero-party data in a transparent and engaging way is key.

In just one year, Nestlé Switzerland and France launched 330 interactive marketing campaigns with Qualifio, achieving outstanding results:

• 1.9 million participations
• 46% opt-in rate for communications
• 800+ users across 19 European countries

Read their full story and discover how Nestlé leverages the Qualifio platform to achieve their marketing objectives.