Hidden object

The Hidden Object’s idea is simple: players must find an item that is hidden within a picture. They get a series of pictures and clues to what object they need to find (e.g. how it looks like, a silhouette, a textual description or a name). Then, they just click over the item as they find it.

Monetization

Engagement

Loyalty

Virality

Lead Generation

Segmentation

New call-to-action

Key features

  • Setup the sending of e-mails to the participants and/or the winner(s)
  • Indication of time and number of clicks
  • Identified or anonymous participation
  • Advanced winners’ management
  • Unlimited number of questions
  • Fully customisable
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Example of hidden object campaign created by Carrefour Kid’s Club.

Example of hidden object campaign created by the sports retailer Decathlon.

Example of hidden object campaign created by Isilines.

Isilines