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Glosario

Agentic DCP

An Agentic DCP is a data collection platform in which AI agents carry out complete tasks, such as setting up opt-in consent, translating campaigns or checking a campaign before launch.

Instead of clicking through every setting, marketers describe what they need, the agents do the work, and marketers review and approve it before anything goes live.

This saves time on repetitive setup and lets teams launch more campaigns with the same resources, while staying in control of the brand. Qualifio is the Agentic DCP of the Ibexa Agentic Marketing Platform.