Glossary

An interactive marketing activation created in Qualifio — such as a quiz, contest, or survey — that collects zero-party data and drives audience engagement.

The use of game-like mechanics — points, badges, leaderboards, and instant rewards — in marketing campaigns to increase participation and emotional engagement.

The process of attracting and capturing contact information from potential customers through interactive formats. Qualifio campaigns turn audiences into qualified leads.

An explicit consent action by which a user agrees to receive marketing communications. Qualifio campaigns include configurable opt-in checkboxes compliant with GDPR.

One of the most popular Qualifio formats — a series of questions with scored answers used to entertain, educate, or profile participants.

Data voluntarily and explicitly shared by a consumer directly with a brand — preferences, intentions, feedback. The most valuable and privacy-compliant form of audience data.