Our top 5 interactive marketing campaigns of May

Our favourite campaigns of this month make us already feel like summer ? Discover the interactive marketing campaigns that stood out for us, either for their design, topic or format, and be inspired for yours!

1. Clermont’s sporty loyalty program

Clermont launched a stunning loyalty program accessible via their mobile app to retain and reward their fans for the end of the season, and for next season.

The program includes three types of games:

• Predictions: open one day before the match and ending when the match starts;
• Quizzes: available for a few days after the match;
• The player of the match: encouraging fans to vote until a couple of days after the match.

By joining the loyalty program and interacting with Clermont, fans can earn points and get nice rewards like tickets, goodies and unique experiences like attending the warm-up, visiting the changing rooms, etc.

2. Nestlé’s mineral quiz

To encourage consumers to drink water, Nestlé created a quiz for their brand “Contrex”, offering participants the chance to win a month of Contrex water. The questions focused on the importance of giving your body minerals and the benefits of Contrex water.

Before taking part, consumers had to fill out a form and answer a segmentation question: what type of water do you drink at home? Valuable data that Nestlé can then use for their future campaigns, communications and offers.

3. Loterie Nationale’s guess who

For the members of their loyalty program, Loterie Nationale launched a guess who campaign in collaboration with the Belgian football club RSC Anderlecht. Participants were challenged to find the players hidden behind a blurred image for a chance to win a signed jersey from the team or an RSCA ball.

4. Oasis’ dangerous obstacle run

The fruit drink Oasis decided to challenge consumers with a fun obstacle run! Participants had to surf the waves and catch the most pieces of fruit while avoiding the sharks and octopuses. At the end of the game, participants could either validate their score and enter the big prize draw or try to improve their score. An addictive game to make consumers spend more time on their channels ;-)

Want to discover other inspiring campaigns created by our users?Get our all-time favourite campaigns catalogue!